Curso Online de Estrategia en Miami Ad School

Online Program for Strategy

Open registrations

A course designed by top professionals in strategic planning

Develop the skills and knowledge necessary to implement digital strategies on a small and large scale, making complex decisions to improve, optimize and measure performance.

Start

April, 2024

Duration

12 weeks

Schedule

Tuesday and Thursday from 7 p.m. to 9 p.m.

Modality

OnLive: live online classes

Price

€2600 + €300 registration fee | Bonusable by Tripartite Foundation

Why study the online strategic planning master's degree?

Our Online Strategic Planning Master has been designed after 20 years of experience teaching creative strategy programs. We have had the consulting of the best national and international planners to develop this practical program compatible with your daily professional life. You will be able to apply the knowledge acquired in a project with a real client.

Boost your career with a strategic and creative approach

If you want to grow in your advertising agency, media agency, consultancy or advertiser, if you need to strengthen your strategic skills in the digital environment or simply want to acquire the most rigorous and effective methodology for building brands in the most innovative media: our course digital strategy is for you.

Our intensive master's degree in digital strategy has been created by successful professionals with the aim of teaching other workers in the advertising, marketing and communication sector the keys to developing effective and creative digital strategies for brand building.

Practical approach with cases of large companies

Each week, your instructor will be a different strategic expert. Successful professionals from companies such as Netflix, Acciona, Astrazeneca, TBWA or Phillip Morris will guide you through two-day sessions that will cover different aspects of digital strategy.

The best network of contacts in the industry

Week by week study program

Week 1: Strategic planning today

Strategic planning in the current creative and advertising industry.

Presentation of the course, group dynamics and objectives.

Study of the development, role and status of strategic planning currently. Why it exists and how it works.

Week 2: Understanding the idea

Learning to develop and execute ideas. How do we get to the idea? Which way to take. Difference between idea and execution.

Week 3: Technical Research Insights

Organize existing information and transform it judiciously into knowledge and insights.

Week 4: The brief & creative briefing

Learn to differentiate between good and bad briefis. The brief and briefing process must inform and inspire creative teams as it is the starting point for developing good creativity.

Week 5: Brand building workshop

What is the brand facing? Can it be solved with advertising? The first rule of a good planner is to ask the right questions. The experience of competing in a new account.

Week 6: Brand Communication Effectiveness

How to do brand development and find solutions to the current problems that brands and society face. Learn how to make a powerful effectiveness case and present it. What are the strategic cases with the most notoriety.

Week 7: Innovation to build brands

The experience of competing for a new account. How to focus on attracting a new client and how to develop a project that demonstrates your capabilities and skills as a planner.

Week 8: Strategy & new clients

How to find the right people. How to ask a question and how to develop a questionnaire. What moves people to behave in one way or another. Analyze speeches, opinions and topics.

Week 9: Digital media strategy

Due to the continuous advancement of technology, the nature of the media process is constantly changing and the power of the consumer in this new landscape continues to grow. How to reach the consumer with the appropriate message and media.

Week 10: Brands and the relationship with the consumer

Learn to define what a brand is, what ideas and values it has and how it relates to its consumers.

Week 11: Review of strategic projects

Presentations of strategic projects to the client

Week 12: Meeting Point & Graduation

This is graduation day. Delivery of diplomas and speed dating type interviews with agencies and creative companies.

customer strategic

Patricia Cavada

Head of Brand Marketing & Content PMI

Rodrigo Olivie

Managing Director Madrid Office at Havas

Paula Novo

Marketing Director at ACCIONA

Elisabet Roselló Roman

Founder Postfuturear

Sara Gallego

Head of Marketing & Digital PMI Benelux.

Anabel Varela

Strategy & Growth Director @ Craft Worldwide

Fernando López-Quero

Head of Strategy at Havas

Denitsa Andreeva

Strategic Planner at TBWA

Open registrations

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· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 - 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

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CAIXESBBXXX

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ES04 2100 2907 4902 0012 3610

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2100 2907 4902 0012 3610

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