Audiovisual career: what it is and where to study audiovisual production in Madrid

You spend the day looking for the next movie releases, listening to unknown music just because the video clips are great and you can no longer afford all those online content platforms you want to subscribe to. And yet, do you still have doubts about the career you want to study? We give you a hand: you have everything you need to dedicate yourself to Audiovisual Production.


What is audiovisual production?

Audiovisual production is the process behind the creation of media products, both in film and television. This process covers different areas: finances, logistics, technical resources, contracting of services, etc.

Members needed in a production team

It is not advisable to confuse the equipment that makes up a Audiovisual production with the team that makes up the production department of a production company. Production companies are companies that encompass different services under the umbrella of audiovisual production: management, technical, financial, communication teams... Within all the departments, we will find one that refers to the exclusive activities of the production process (at a logistical, bureaucratic and administrative level), which will inevitably have a close relationship with the rest of the departments. departments, but which has its own internal process and its own roles.

The figures that make up the production department They will vary depending on the complexity of the project and the available resources, but broadly speaking they are:

  • General Producer: has responsibility for the rest of the team and is responsible for managing the process in general.
  • Executive producer: This role can be played by both an individual and a company. He is responsible for providing or obtaining the necessary capital for the project. In addition, it controls its development.
  • Producer: He is responsible for the technical organization and administration of the money available for the project. This person may coincide with the Executive Producer or the General.
  • Co-producer: optional. This position is occupied by a person or company that partners in the production of a project, although it does not provide the capital or the main means for production.
  • Associate producer: optional. It is a company or person that provides capital for production but does not intervene in the development of the process.
  • Production director: optional. This figure appears when the scope of the project is very large. He functions as a delegate of the Executive Producer and, in general, usually carries out the administrative management of the project.
  • Production manager: He is responsible for the filming stage, and is responsible for ensuring that the process develops in accordance with the established strategy: production times, budget, locations...
  • Production Assistant: coordinates the production team internally and with the rest of the teams (script, production, financial...) that intervene in the process and tries to resolve the needs of each department.
  • Production Secretary: is in charge of the administrative and bureaucratic tasks of the production process: hiring, transfer of image rights, space rental, team registrations/deregistrations...
  • Production assistant: They are responsible for meeting the needs that arise during the production process, on the filming field. They are normally in charge of attending to emergencies that require a quick, proactive and creative response, during the time of filming.

The strategic planning that a production must have

A audiovisual production requires a strategic approach based on knowledge of resource control, negotiation and human team management. There are many factors involved in the process, while resources and time are limited, so it is very important to define a efficient work plan that helps the correct development of the production and filming project. To do this, we must answer some questions: what are we going to record? who will be present? When and how will it be done?

We can divide this process into three phases:

  • Pre-production (planning): This phase will mark the correct development of all the others. It goes from the moment the idea arises to the beginning of recording. In this phase we will need to make budgets, hire equipment or actors, location search, and many other processes that we must carry out before starting to shoot. A filming day It is usually quite expensive; There is a large human team involved and the passage of time requires an investment of money, so it is advisable to have all the variables controlled to minimize the risk of setbacks arising during filming.
  • Production (audiovisual production): starts at the moment recording starts. In this phase, the budgets that were made during the preproduction. If the previous phase has not been carried out correctly, in the production phase we will have a high probability of error and we will waste time and resources (let us not forget that time is one of the most valuable resources in production). audiovisual production). Here, all the technical and artistic teams are put into action.
  • Post-production (assembly and editing): starts at the moment the recording ends. In this phase, the editing and editing teams get started, with the help of the Director and Director, selecting the best scenes, assembling and editing the materials and adding sound effects and image correction to achieve the result that was proposed in the pre-production phase.


Why study audiovisual production?

The area of audiovisual production ranges from the public sphere, with the creation of audiovisual content for government bodies, public networks and media and generation of state audiovisual products, to the private sphere, where there is a vast list of audiovisual production companies who dedicate their activity, in turn, to numerous areas of work (information, entertainment, promotional content...).

Although the Audiovisual or Audiovisual Production Career It is relatively recent, as far as the teaching of theoretical studies is concerned, the truth is that this profession has existed for more than a century, and the people who have carried it out have acquired the necessary qualities through their own experience, based on trial/error. This way of acquiring knowledge is totally legitimate, but it is increasingly necessary to train at an academic level in this area. Because? Because this field is increasingly complex.

As we have mentioned, it is necessary to have knowledge of negotiation, human resources management, logistics and strategic planning. Furthermore, we need to have certain knowledge of audiovisual production to carry out our work correctly and be able to satisfy the basic needs of the technical team autonomously, although sometimes working very close to the production technical staff.

Furthermore, depending on the sector, production will have its particularities. Especially at the level of narrative and audiovisual communication The projects vary greatly from one area to another. The audiovisual media They have their own language and their own codes, depending on the target and the objective they pursue.

The process of pre-production of a feature film It will not be the same as what we will carry out for a live broadcast program. The resources, time and budget will be different in each case, so it is advisable that the team involved in the process be a specialist in the area in which they are developing their work.


What is studied in the audiovisual production degree?

It is common to confuse the Audiovisual Production and Communication careers, since some of its content is common. The degree in Audiovisual Communication has been implemented for many years in the universities and private schools. Although it is true that the Audiovisual Communication subjects It broadly covers and, at times, audiovisual production, we must know that it is not completely compared with the curriculum of the audiovisual production career, but rather it gives hints about certain generic knowledge that we must know.

However, upon finishing the Audiovisual Communication degree, the common feeling is that further specialization is necessary in the field in which you want to develop your professional career. Therefore, it is highly recommended, if we are clear about the work we want to develop, that we aim directly at our objective. If we want work as audiovisual producers, we have to study a career in audiovisual production. It may seem logical, but the numerous options we consider when we decide what we want to dedicate our future to can cloud our intentions and lead us to make decisions that, although they are not wrong, are not optimal for achieving the professional goal we want to achieve.

The academic offer of Audiovisual Communication in Spain It is immense. Although most of these programs are taught in universities of Madrid and Barcelona, many other universities in Spain (increasingly) are adding this degree to their offer.

Find a specialized program in Audiovisual Production, without having previously gone through university communication studies (Journalism, Advertising, Audiovisual Communication, etc.) it is not that simple, although of course it is not impossible. You just have to refine your search a little.

As we talked about in the previous section: a good pre-production plan It will facilitate work in the later phases of production and avoid many setbacks. So why don't we start applying this method from the beginning? Let's invest time in planning and making decisions about our studies, and we can avoid many situations that arise from hasty decision making.

How long does the audiovisual degree last?

Currently, Audiovisual Production is not an academic option endorsed by universities, but rather we can find it as a specialization of the Audiovisual Communication career, as we have talked about previously. The CAV degree duration It adjusts to the average time of the other degrees: four years.

There is the possibility of combining these studies with other degrees, validating certain common subjects and, to be honest, delving a little less into the content of each of the degrees. This way, you can obtain a double degree in, for example, CAV and Advertising in a matter of five years. The only problem with this is that if you want to dedicate yourself to a specific sector, you will have to invest one or two more years in taking a specialized master's degree. In total, we will have invested six to seven years of our life (and the financial investment that the university and the master's study center entail) until we are ready for the job market.

This situation only applies to official degrees endorsed by the State of Spain as far as training is concerned. However, although it is the conventional curriculum and one of the most widespread for many years in Spain, it is not the only training option that exists.

We have the option of accessing programs Professional Training in Audiovisual Production. The duration These programs last around two years and focus on the basic aspects that we must control to start working in this area. The methodology is much more practical and technical than in the case of degrees and study time is reduced.

At the European level, we find the international Bachelor programs. This training option, much less general than degree training, gives us the option of accessing specific, concrete, more agile and, as a general rule, much more practical training than the options we have discussed so far. These programs, which last three to four years, are taught especially in private schools in different areas. They have more recognition at the workplace level than vocational training programs, simply because the training is more extensive and because, in addition, they have added value: They have an international character, and students are generally encouraged to move from one center to another, which adds a plus to the student's profile.

Therefore, the duration of the Audiovisual Production degree It will depend on you and the steps you take to complete your training. Each person requires specific steps and their own times to make a decision and feel truly prepared to enter the job market. Neither option is right or wrong. You simply have to think about which process will be best for you.


Professional opportunities for the audiovisual production career

We could affirm that the profession of audiovisual producers had its peak a few years ago, with the immense digital opening to new channels, media and platforms. Currently, audiovisual production is necessary in any field, whether in Advertising, Economics, Law or even Medicine. All companies have the need to communicate with your customers, and due to the infinite possibilities we find, companies are forced to generate valuable content, creating professional videos, for the users to whom their message is directed.

The difference is that some companies internalize this service, and generate Production or Communication departments internal, and other companies outsource these services and entrust them to production companies specialized in the area in question. Therefore, broadly speaking, you have two options: work in the communications department of a company or work in a production company.

Now, if you decide to work in a production company, you should know that the job options multiply. Do you want to work in an advertising or film production company? Do you want to work with image or audio? Do you prefer to be part of the office pre-production processes or do you prefer to be in the filming field to overcome emergencies? The job options are endless.

exist promotional video producers, film and series localization producers (dubbing and graphic localization) and television program producers; private and public, conventional and independent. So, without fear: audiovisual production has outlets, and it has many.

The ideal thing is to find a center that combines practical knowledge, intensive training and international recognition. Through our program Bachelor in Media Production In collaboration with Solent University, you will be prepared to go out into the job market and carry out any project you propose. With this three-year program, you will become a professional in Creativity and Audiovisual Production, mentored by the best active professionals and trained by two of the schools with the greatest international prestige: Miami Ad School and Solent University.

If you still have questions about the audiovisual production career and where to study it, do not hesitate to leave us a comment or contact us via email We will be happy to answer your questions and help you make the best decision for your professional future.

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