What is a Project Leader? Functions and qualities

If you are interested in communication and brand strategy, you have surely noticed that companies are increasingly demanding a Project Leader position on their teams. But what is it about this position that makes it so essential? In this article we give you the keys to understand this profile.

What does a Project Leader do?

The Project Leader is the Responsible for the communication strategy of a company. This profile may be part of the staff in the company itself, but it is also the profile that manages the client communication strategy from the agency. Its objective is to be able to coordinate all the teams that take part in the communication in order to improve it and make it consistent in all its points. To do this, you must be familiar not only with marketing and communication, but financial and commercial aspects will also be part fundamental of brand strategy. But is branding and its management really so important for a company?

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What is the importance of brand management and reputation?

It is. For some time now, business communication has gone from highlighting the benefits and qualities of the product to a more complex communication focused on brands and what they mean. In this way, it is easy to reach the conclusion that the Communication strategies They have been forced to reformulate, as have the teams and even the business strategy creation process itself.

Coherence and transversality are essential. Not only so that the communication strategies flow between the different departments, but so that they are inherent to them and the brand is exuded in each of the actions carried out. Therefore, good management of our brand means it is easier for the public to recognize us in isolated actions, and therefore greater brand presence and memory.

What is brand strategy?

Brand strategy is set of decisions, translated into actions and brand communications, which are established to generate strength and consistency within the brand. In short, it is the implementation of everything we have been talking about up to this point.

With a well-developed and correctly implemented strategy, we will be able to give a personality to the product or company and, therefore, influence your purchasing decisions.

Qualities of a good Project Leader

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At this point of definition of personality and search for coherence in the brand, We find our Project Leader juggling to make everything in a brand interrelate, in some way, with each other.

As a main feature, the Project Leader must be able to understand and carry out successful negotiations with the client. This has two readings: being able to deal with setbacks and, furthermore, exposing them appropriately and at the right time. Furthermore, in the case of the agency, the Project Leader must be able to present the communication plan and the development of the project to your client, always adapting decisions to their interests, but without losing sight of the objectives that are fundamental at the project management level. Combining both aspects without deviating from the project is one of the most valuable characteristics of the Project Leader.

It is essential to be familiar with all the aspects that the communication strategy goes through to be able to understand how it can affect the strategy that we are developing in the different components of the company. The knowledge of the company thus becomes a fundamental tool of the Project Leader, who must synthesize with the brand's values and must be an expert in it, to represent it and spread the brand's personality to the rest of the teams.

Therefore, the Project Leader activity is never limited to the communication and marketing departments, but must also encompass, in a transversal manner, financial and commercial activities to give consistency to the brand in all its aspects. As?

  • Maintaining adequate communication with the team, which allows the strategy to be coordinated successfully.
  • Being decisive, capable of facilitating a complicated situation and helping to put an end to it.
  • Always being up to date, both with any internal changes and with new trends.
  • Managing the brand communication budget based on the priorities that have been set.
  • Mark a route for the creation of marketing campaigns.
  • Study and analyze the results of these campaigns to improve the strategy in the future.

To achieve this, it is evident that the Project Leader must present, among other skills, great analytical capacity, strategic vision, leadership and creative thinking skills. As expected, there is no closed profile for this position, since each brand has different communication needs depending on its business activity.

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What is project management?

We understand a project as the sum of all the communications and actions that are launched to achieve common objectives. The objectives of each project must be established individually, while paying attention to the personality of the brand we are working with, the resources we have and the restrictions we encounter.

Methodologies for project management

To carry out this activity, there are different methodologies that the Project Leader can follow or adapt to their project, in order to optimize the implementation of the strategy and reduce the risks to which the company is exposed when carrying it out. Depending on the objectives and characteristics of the project, the Project Leader will decide if the strategy to follow will be closer to static methodologies that facilitate the monitoring and control of the project or, on the contrary, opt for others with a higher level of interaction and flexibility. To the change.

Efficient project management

Through the combination of different methodologies, selected and applied based on certain aspects that we will comment on below, project management is carried out. But what really is a project? It is, simplifying, the set of operations that have been designed or developed in order to achieve a common objective – an objective that, on the other hand, is far from business objectives. It is very important to mark the beginning and end of it, as well as establish the expected scope and the necessary resources.

In addition to the objectives we have set for our project, we will also need to pay attention to the restrictions that arise. The most common are those that form the well-known “Project Management Triangle”: scope, time and cost, which will determine the final quality of the project. Here you can dig a little deeper into how each of these restrictions affects the others and the project in general.

What to study to be a Project Manager or project leader?

To deal with all the aspects that we have discussed so far – and many others that will arise throughout the development of the project – it is essential that the Project Leader has a prior training in Project Management, in order to provide a quick, effective and precise response to setbacks.

If you are interested in the topic and want to learn a little more about Project Leadership, in this link you can find some books that will help you understand the role of the Project Leader a little better.

However, if you want to become a Project Management professional and be able to lead your own team effectively, take a look at our Master in Project Leadership and… Start working on what you are really passionate about!

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