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Being part of the digitalized world means updating yourself and not losing sight of the terms that arise with digital transformation. Probably if you are in the world of advertising and marketing, you already know or have heard of many terms, and some others you have not yet mastered. Keep reading and become a marketing and advertising expert!
Why is a glossary of advertising and marketing terms useful?
As time goes by, society evolves and with it so do trends in marketing and advertising and marketing.
With changes, completely new concepts, strategies, techniques and terms are created. Therefore, if we want to be sufficiently updated, it is necessary to learn all the latest developments in marketing and advertising, so that it is an easy task.
Online advertising terms that you should know
SEM
SEM stands for Search Engine Marketing, and it is about the use of tools and strategies that help optimize the visibility and increase the accessibility of websites and web pages thanks to search engines. SEM is usually related to keyword-sponsored links.
Rich Media
A term widely used in the world of digital advertising is Rich Media, which refers to ads that contain interactive content with functions such as video, sound or others. With this you can create complex ads that achieve a very positive response from users.
Social Ads and Google Ads
By Social Ads These are understood to be all those publications on social networks that are promoted in order to reach a larger audience, pointing said publications towards where the target audience of the brand or business is located. Google Ads It is Google's advertising platform that manages online advertising campaigns, and it is the largest advertising network in the world in terms of number of advertisers and investment.
Banner
A banner is a form of Internet advertising that combines images, texts and/or interactive elements. They are inserted into web pages that function as billboards in the real world.
Adtracking
To measure and track advertising campaignsIn aspects such as the performance of the brand or business, awareness of advertising, and brand value compared to competitors, Adtracking is used.
Below The Line
The “Below The Line” advertising It is an advertising strategy that uses non-massive marketing communicative practices, which are focused on very marked market niches. Generally, they are linked to mass media campaigns (Above The Line).
Product Placement
Placement advertising is an advertising tool that consists of introducing the product of a certain brand in an audiovisual space. The practice gained widespread popularity in the 1980s with the release of films such as Back to the Future and ET
Up-Selling
Upselling is a sales method that aims to convince the customer to purchase a product or service similar or superior to the one they want. Some examples of upselling techniques They can be offering several products together in the form of a pack, adding extra products to the original product/service, or offering “premium” products.
Buyer person
When we talk about the term buyer persona, we are referring to the representation of the consumer who has certain ideal characteristics for a specific product or service. With this prototype, more effective marketing actions can be designed. Within this term we can differentiate between buyer decision-maker, prescriber, influencer and negative person.
Share of Voice
Also known as Quota de Voz, Share of Voice is a measurement metric within advertising which represents percentage of brand media spend compared to total spend for the product or category in the market. Through it you can define the authority of the company in comparison with the industry.
Essential online digital marketing terms
Digital marketing is undoubtedly one of the most used tools today, regardless of the line of business or the size of your business. It is worth highlighting and impressive the amount of new developments and trends that constantly emerge in this specialty, so being up to date with the most well-known terms in digital marketing is essential.
Backlinks
Backlinks, also known as inbound links or external links, are links from one website to another. Search engines like Google or Bing see backlinks as indicators of the quality of web content, so that web pages with more backlinks can rank better in search engine results.
Link Building
One of the most important strategies to be successful with SEO is link building. These are actions whose objective is to ensure that our website is linked by others, so that it increases domain authority and helps positioning.
Branded Content
Branded content consists of a marketing technique that corresponds to quality content created by a company, whose objective is to transmit an experience to users to connect with them.
User experience
Hence it is important to know the term UX or user experience. This term refers to what the user experiences before, during and after coming into contact with a web page. Factors such as perception, motions, memory, motivation and learning influence here.
Customer Journey Map
The customer journey map is the user experience management tool that allows you to determine the map of each of the stages, interactions and channels through which the user passes during the purchasing process. All of these must be analyzed to recognize the user experience (UX) and eliminate negative moments.
Content Marketing
Content marketing is a way to involve your target audience and grow your network of leads by creating relevant and valuable content, attracting, involving and generating value for them. Inbound Marketing is the main Digital Marketing strategy today and within this, is content marketing.
Design Thinking
The meaning of Design Thinking It is a user-centered innovation methodology, which consists of integrating user needs and the use of new technologies to find practical solutions to user problems. Are you looking for a Master in innovation and strategic design in Madrid? Enroll in our program with Miami Ad School, the most awarded advertising and digital marketing school.
These are not all the marketing and advertising terms that exist. We hope that this is the beginning of the glossary of concepts in the field of digital marketing and advertising and that little by little more terms will appear with trends that continue to advance.
