Students

• Adriana de Oliveira
• Adila Fataliyeva
• Isha Sharma

Awards

• D&AD

About this project

Adnams, with its humble origins and quiet resolve toward all things green, needed a radicalization in terms of advertising, given the fact that it's an old company with little exposure outside of Southwold. With other alcohol brands claiming to be more sustainable than they actually practice, Adnams could illustrate the height of its dedication to sustainability by recycling even its rivals' products through The Recycled Campaign. The simple idea of Adnams reusing everything translates across multiple media such as packaging design, print, outdoor, video, and more.