Students

• Caro Soto
• Barbs Tabara

Awards

• D&AD

About this project

As women continue to fight for equality, some men feel challenged by them. Famous figures like Donald Trump claim their achievements are due to playing the "Woman Card." We decided to turn this term into something positive for women, so we created the "new" Women Card.

In partnership with Mastercard, Case for Her will launch a new credit card that equalizes another inequality all women face: the period tax. Every time people use it to purchase period-related products, they'll earn double cashback points. It doesn't matter who uses it: men or women.

It's time to fight gender inequality while redefining a term that doesn't support equality.