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Miami Ad School Madrid

Strategy Master

Master's Degree in Creative Strategy in Madrid

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The Master's in Strategy is a program designed to provide six-month training for those who wish to begin their career in the field of strategy in all its aspects, through up-to-date training in the latest industry trends and tools.

Start

October

Duration

Our Local Master lasts 6 months and the possibility of doing up to 6 months of internship once the course has finished.

Schedule

Monday to Thursday from 7 p.m. to 9 p.m.

Modality

It is essentially a course in person. Certain lessons can be carried out in virtual format depending on the topic or special circumstances.

Price

The total cost of the course is €6,600. An additional €300 fee is required to reserve a spot during the registration process.

Should I do a Master's in Creative Strategy?

It is the union of creativity with strategic thinking to design campaigns that are both original and effective in achieving brand objectives.

The planner analyzes the consumer and the market; the strategic creative transforms these insights into innovative campaign ideas.

Because it ensures that ideas are not only compelling, but also relevant and aligned with the brand's identity and its audience.

Critical thinking, trend analysis, storytelling, problem-solving, and the ability to transform data into creative ideas.

Creative planner, brand strategist, innovation consultant, strategy director, or creative in global agencies and companies.

Artistic creativity seeks personal expression, while strategic creativity seeks business impact and connection with audiences.

In the creation of multi-channel campaigns, personalized content, branded content, social media, and interactive experiences.

Yes, it's about learning to think in a structured way, using research as inspiration, and connecting data with ideas.

Design Thinking, creative planning, consumer journey mapping, cultural trends, and collaborative processes.

If you're passionate about creativity but also interested in research, trends, and the why behind ideas, this is the path for you.

Why choose the Master in Strategy in
Miami ad School Madrid?

International prestige

Since 1993, Miami Ad School has established itself as the most recognized network of creative schools worldwide. It has been awarded seven times as School of the Year at Cannes Lions, and the Madrid venue is the most awarded in the history of D&AD. Our alumni nurture talent at the most prestigious agencies and receive job offers through our own job board.

Learning by doing

A 100% % master's degree focused on the real-world practice of creativity and advertising. Forget about exams and theory: you'll solve real-life briefs, use Adobe tools, work in pairs, and present your ideas to creative directors as if you were already in an agency.

International internships

The program includes up to six months of internships in Spain, and if you complete the second year, you'll be eligible for the NoMad program, allowing you to work at international agencies in cities such as New York, Berlin, São Paulo, Buenos Aires, Amsterdam, and Dubai. These include Ogilvy, McCann, Lola MullenLowe, DAVID, RGA, DDB, and Publicis/LePub.

Renowned professors

You'll be guided by active professionals from the most renowned advertising and design agencies. Their work has won awards at international competitions such as Cannes Lions, Clio, and One Show. Many of them are alumni who now stand out as industry leaders.

International awards

Your portfolio is key to breaking into the industry, and having awards accelerates your career. Every year, our students earn recognition at competitions such as D&AD, Young Ones, Clio, New York Festivals, El Sol, CdeC, ADC, and Future Lions. We are the most awarded school in Spain, and our students are among the most sought-after by creative agencies and companies.

Networking and job placement

Throughout the master's degree you will expand your network of contacts and, at the end, you will participate in the Portfolio Review (watch video): a landmark event where national and international agencies interview our students in a dynamic "speed date" format. 99 % lands their first job opportunity after this experience.

What are you going to learn?

Discover key subjects that you will take each year to train as a creative professional of reference and start your career anywhere in the world.

ideas first

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Our advisors will guide you through the program that best suits your needs and will be available to answer any questions you may have.

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You must present the contract, a copy of your ID, your academic record, a creative exercise, and proof of bank payment.

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Who is the Master in Strategy aimed at and what career opportunities does it offer?

The Master's in Strategy from Miami ad School Madrid is designed for:

  • Graduates in advertising, communication, psychology, sociology, design or humanities who want to become brand planners or strategists.
  • Professionals from agencies or companies who work in marketing, accounts, content, or branding and want to make the leap into strategy with practical, up-to-date training.
  • Creatives who want to strengthen their strategic side to develop more robust campaigns, or writers/designers looking to evolve into a planner profile.
  • People with curiosity to understand how brands, people, and culture think in order to work for others or for yourself.
At the end of the program you will be able to become:
  • Strategic Planner in creative or media agencies.
  • Brand Strategist or Cultural Strategist.
  • Consultant brand, innovation or communication.
  • Content Strategist.
  • Communications Consultant.

Because beyond labels, you will be a person capable of observing, understanding, thinking deeply, and transforming data and intuitions into valuable strategic ideas.

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Within the world of advertising and communication, Learning strategic planning allows you to identify opportunities, define clear objectives and design paths to achieve them. effectively. This process not only allows for optimizing resources, but also ensures that creative ideas align with consumer interests and company objectives.

Learning strategic planning can give you a competitive advantage within the creative field, as successful businesses and campaigns depend on solid planning.

Studying creative strategic planning can make a huge difference in standing out in the advertising world. This training provides tools to turn abstract concepts into high-impact campaigns that not only capture the attention of customers but build a strong relationship. It also allows you to identify strategic opportunities, taking advantage of both data and market trends to design solutions that truly resonate with the consumer.

Finally, it provides a competitive advantage to stand out in the field, opening up opportunities for you to work within the planning sector in agencies or companies.

Our Strategic Planning Master's degree enables you to develop a wide range of skills covering both creative and analytical aspects of advertising strategy. Skills developed include:

  • Critical and strategic thinking
  • Creativity applied to strategy
  • Deep knowledge of media and channels
  • Comprehensive view of the industry
  • Teamwork and leadership
  • Clear and persuasive communication

Taking a strategic planning course can bring numerous benefits, both professionally and personally.

  • Improving analytical and creative skills: Studying strategic planning fosters both creativity and analysis, two crucial skills for making informed decisions that have a positive impact on companies.
  • Development of comprehensive vision: allows us to understand how the different elements of the advertising environment are interconnected, from the conceptualization of ideas to their implementation, providing a complete perspective of the strategic process.
  • Possibility of specialization: Within strategic planning there are different profiles, such as Creative Strategist, Brand Strategist and Digital & Communications Strategist. This allows you to find the role that best suits your interests and strengths.
  • Networking opportunities: Studying at Miami Ad School provides access to a network of key contacts in the industry, providing connections with professionals and potential employers.

When choosing a school to study strategic planning, it is crucial to consider key aspects such as: reputation and experience that they have in providing this training. It is also important to analyze the academic program that will be studied, making sure that it is up to date and aligned with what the market demands.

Another important aspect is knowing the instructors' backgrounds. If they have solid experience in the advertising world, you'll be able to learn from their practical knowledge.

Finally, we recommend that you review the qualification you will obtain, to ensure that it has academic recognition and is valued in the industry.

Madrid has some of the best advertising schools in Europe. Among them, Miami Ad School is positioned as a pioneer in the training of strategic planning professionals, with more than 20 years of experience.

Our Master in Stategic Planning offers comprehensive and practical training to help you excel in the advertising field. In addition to allowing you to acquire essential skills to become a leading professional, our program facilitates connections with leading professionals and companies in the sector, enhancing your professional development.

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🧠Think about it: Nike, Google, Instagram, CocaCola... Brands speak to us every day from all possible platforms. What if, in addition to selling us products or services, they were able to make our lives easier in some way? What if brands could be allies of our life, of our problem, of…. (Whatever!)?

Think of a brand that can solve a problem around you and how it would do it. Through a new product? Through an APP, a service, an advertising campaign? In some other way?

«How could __________ (the chosen brand) solve a problem of ___________ (chosen problem)?»

1. Define the problem.

2. Think about a brand.

3. Come up with all the possible solutions you can think of, name them and tell us about each one in one or two paragraphs.

Send it to us in the format you prefer (PDF document, video, image, presentation...)

BANK DATA / BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 - 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610

*You can also send us your application by e-mail to paula@miamiadschool.es attaching the following documents:

BANK DATA /
BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 – 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610