Should I do a Master's in Creativity and Artificial Intelligence?
How can artificial intelligence enhance creativity?
AI helps generate ideas, visualize concepts, and accelerate creative processes, but it always requires human vision to make sense of them.
Will a creative be replaced by AI in the future?
No, AI is a support tool; the strategic, emotional, and conceptual aspects still depend on human judgment.
What practical applications does AI have in advertising and communications?
From creating images and text in seconds to personalizing campaigns, analyzing trends, or designing interactive experiences.
What is the difference between using AI as an amateur and as a professional in creativity?
Professional use involves mastering advanced prompts, integrating AI into branding processes, and ensuring quality and consistency with brand strategy.
What skills should a creative working with AI have?
Technological curiosity, critical thinking, strategic thinking, and mastery of digital and generative tools.
What AI tools are used in creative projects today?
Image generation platforms, text assistants, AI-powered video editors, predictive analytics engines, and automation software.
What career opportunities are available for a profile that combines creativity and AI?
Digital creative director, innovation strategist, AI-powered branded content specialist, tech creative, or digital transformation consultant.
What is the difference between studying creativity and AI at a creative school and in a general online course?
A creative school combines real-world practice with branding projects, networking, and direct contact with the industry.
Is technical knowledge required to leverage creative AI?
No, you don't need to know how to program; the important thing is to learn how to use the tools strategically and creatively.
What role does ethics play in the use of AI in creativity?
It is key to ensure transparency, originality, and responsible use that respects copyright and avoids bias.