A course in-company is a type of business training that is designed exclusively for an organization. In essence, they are personalized courses for companiesThe school adapts the content, duration, instructors, and format to the specific needs of your company and team. Unlike courses open to the public, in-company training is offered exclusively to your company's employees, addressing real business challenges and developing the creative skills your team needs.

They are aimed at any company or organization who want to boost the creativity and innovation of their teams, regardless of the sector or size. For example, they are ideal for companies undergoing digital or cultural transformation, for creative and marketing departments looking for new ideas, and for managers who want to foster more innovative leadership in their teams. In general, these programs benefit leaders, professionals and teams who wish to develop a more critical, flexible and lateral way of thinking, applying the creative training for teams in their daily lives.

If your company needs to solve challenges creatively, inspire its employees, or update its knowledge on current trends, an in-company course may be the solution.

Miami Ad School offers maximum flexibility in the delivery modality. You can choose between training in-person in-company, where instructors travel to your company's facilities (training "at home" in the real environment of your workers).

Alternatively, you can take the course in a in person at school (Miami Ad School provides an ideal environment for teamwork outside the office.) You also have the option to online training, with live classes via the Internet, allowing employees to connect from wherever they are – ideal for teams with limited time availability.

Finally, there is the modality hybrid, which combines in-person and virtual sessions, taking advantage of the best of each format as appropriate to the course content. In short, the courses can be in-person, on-line or a hybrid combination, depending on what is most convenient and effective for your company.

The duration It's adaptable depending on the depth of the content and the availability of participants. Miami Ad School typically offers three main formats: Masterclasses, Workshops and Intensive programs.

Masterclasses are concentrated sessions of approximately 4 to 8 hours which can be taught in one or two days.

Workshops usually extend between 8 and 12 hours, carried out either in a single full day or spread over several short sessions (for example, over 4 days).

For a deeper immersion, there are intensive courses in one or two weeks Duration. Keep in mind that these are typical guidelines; as this is customized training, the school can adjust the exact duration (number of hours, days, or weeks) based on your company's objectives and schedule.

Miami Ad School's in-company courses cover four major thematic areas that cover the creative needs of companies today:

Strategy: Training in strategic planning, branding, and creative effectiveness. Miami Ad School has been training strategists since 2005, offering content such as product development. branding strategies, data analysis applied to creativity and planning innovative to anticipate the future of the market.

Leadership: Courses focused on creative leadership and team management. The goal is to help executives and middle managers change their approach to work, fostering more agile, collaborative, and innovation-oriented team cultures. Soft skills are developed (soft skills) such as effective communication, team motivation, lateral thinking in problem solving, and inspirational leadership.

Narratives and Impact: Training in creativity applied to marketing and communication. Includes topics ranging from from storytelling to branded content, covering advertising creativity, digital trends, social media influencer marketing, and measuring the effectiveness of ideas. This content helps your team design campaigns and projects that connect with your audience and generate a real impact on your brand.

Technology and Innovation: Training to integrate the latest new technologies in the creative and business process. Tech trends such as generative artificial intelligence, virtual/augmented reality, data science applied to marketing, and other emerging innovations are addressed here. The goal is to learn how to use technology to drive creativity and business strategy. For example, your team can learn to prototype ideas with development tools. AI, explore immersive experiences or understand how to implement disruptive innovation methodologies in the company.

In short, the themes are very varied and always updated: from brand strategy and organizational leadership to advertising creativity, digital content, and technological innovation. In addition, all programs are 1001 customizable TP3T, so the specific content will be defined after analyzing your company's needs, and several of these areas can even be combined into a single, customized training plan.

“I + fun" is the name the school gives to its particular way of teaching and creating. More than a closed technique, it is our work and learning philosophy.

The “I” represents several fundamental pillars (innovation, imagination, intelligence…) but above all inspiration.

“Fun” represents daring, playful experimentation and fun in the creative process, firmly believing that There are no mistakes, only lessons learned (as the quote attributed to Einstein says: “Creativity is intelligence having fun”).

In other words, I + fun It combines innovation with enjoyment: you learn by doing new things in a dynamic and motivating environment. This philosophy permeates all our courses, so that participants not only acquire knowledge but also experience a creative, enjoyable, and stimulating experience.

Miami Ad School's in-company courses are taught by active professionals in the creative industry, that is, experts currently working in real-world agencies, companies, and projects.

This way, they ensure that the content is cutting-edge and based on authentic industry cases and practices. The school has a broad network of top-level instructors: for example, creative directors and strategists from global agencies (networks such as Ogilvy, R/GA, Droga5, etc.), professionals from leading technology companies (Google, Instagram, among others) and founders of innovative agencies.

Many of them have been internationally recognized for their work (awards in advertising, design, innovation, etc.), which provides enormous wealth of experience to the course.

Ultimately, your company will learn from trainers who are leaders in their fields and who teach not only theory but also best practices and current trends.

Implementing in-company training from Miami Ad School with a creative approach brings multiple advantages to your organization:

New ways of thinking and innovating: Training helps to open your mind of your employees to new perspectives. Your teams will acquire a more open mind critical, flexible and lateral, learning to approach daily challenges in creative and unconventional ways. This translates into greater capacity for innovation within the company.

Strategic vision and adaptation to change: The programs are designed to develop a more strategic in decision-making and preparing teams for lead the change in complex and competitive business environments. After training, your team will be better prepared to anticipate market trends and respond quickly to new challenges.

Tangible impact on projects and results: By empowering your teams, you are giving them tools to detect opportunities business, experiment with innovative solutions and design ideas that truly make a difference in your products or campaigns. The skills learned are directly applied to real-world projects, improving the quality and impact of your company's deliverables.

Team motivation and cohesion: Investing in the training of your employees shows that the company is committed to their development, which increases the motivation, commitment and morale of the team. In addition, by learning together and working on creative dynamics, the cohesion among group members. A more motivated and united team often translates into a better work environment and greater talent retention.

Competitive advantage: In constantly changing sectors, having a team up-to-date on creative, technological, and leadership methodologies is a strategic advantage. Companies that foster creativity and ongoing employee training tend to be more agile, innovative and competitiveThese courses allow your organization to stay up-to-date on the latest marketing, communications, and technology trends, keeping you ahead of the competition.

The process is very simple and accompanied by the school from start to finishMiami Ad School follows these steps to launch your customized training:

Initial needs assessment: First, we conduct an analysis with your company to understand your needs and objectives. You can fill out a form or hold a diagnostic meeting where we identify the skills to be developed, the profile of the participants, preferred dates, times, etc. This helps us define the ideal program.

Customized proposal: With that information, the Miami Ad School team designs a tailor-made program proposalThis proposal details the suggested syllabus, duration, format, and other course features tailored to your company, along with a clear budget. You'll have the opportunity to review and adjust it until it perfectly meets your needs.

Selection of expert trainers: Once the proposal is accepted, the school assigns the trainers best suited to teach each course module. Professionals specialized in the required topics are selected (for example, a digital strategy expert, a senior branding creative, etc.), and you are sent a list of their profiles so you know who the instructors will be.

Teaching and monitoring: It's time for training. Miami Ad School takes care of all the logistics necessary (whether coordinating classes at your company, preparing classrooms at school, or managing videoconferences if it is online). During the course, attendance is monitored, teaching materials are provided, and practical exercises are proposed. At the end, a satisfaction and impact to measure the results obtained and collect the feedback of the participants.

Digital certification: After completing the training, Each participant receives a digital certificate Issued by Miami Ad School, which certifies your course completion. This digital diploma validates the skills acquired and can be shared, for example, on LinkedIn or other professional platforms. (See more details about certification in the next question.)

The Miami Ad School Business team is available at all times to answer questions, adjust details, and ensure the course meets your expectations. From the first contact to the presentation of certificates, communication is close and focused on achieving maximum value for your company.

Yeah. As these courses are for employee training, they are eligible for funding through Fundae (the State Foundation for Employment Training). This means your company can use the available training credits to partially finance the course, obtaining discounts on Social Security contributions.

Specifically, Miami Ad School's in-company programs are considered subsidized training with Fundae, and it is estimated that you can save approximately €13 per hour of training per worker formed.

The bonus is processed through the Fundae platform before the course begins. The Miami Ad School team can advise you on how to process this bonus so you can make the most of your company's training credits. In short, investing in these courses not only improves your team's skills but can also be more cost-effective thanks to the ongoing training grants available.

All participants who complete an in-company course receive a Miami Ad School digital certificate which certifies their participation and the knowledge acquired.

This digital certification, issued by the school itself, serves as recognition of the training effort and can be included on employees' resumes or shared on professional networks.

It should be noted that it is a private certification from Miami Ad School (endorsed by the institution's international prestige in the creative field), so it's not equivalent to an official state qualification; however, for the company and employees, it's a valuable proof of the training they've completed.

Ultimately, at the end of the program you will be able to validate internally that your team has been trained in these skills, with a digital diploma issued to each participant as proof of this.

Miami Ad School has provided customized training for numerous companies across various sectors seeking to boost the creativity of their teams.

To mention just a few examples, Sony Music, BBVA, Santalucía Insurance either Leroy Merlin, Repsol, Ouigo, Biogran have already trusted Miami Ad School for the training of its employees, among many other companies.

These success stories support the quality and relevance of our in-company courses. Whether in the financial, insurance, technology, retail, or creative agency sectors, companies that have collaborated with Miami Ad School highlight the improvement in their teams' skills and the direct application of what they've learned in real-life projects. If your company is looking for references, we'd be happy to share testimonials and results from some of these organizations that have experienced the experience. creative business training with us