Global Brand Strategy Bootcamp

Intensive online course in Strategy for Global Brands

Open registrations

Building successful global brands is a challenge. It requires “all-round” professionals, capable of moving across disciplines, with hybrid profiles that make the strategy more powerful and creativity more relevant, while always connecting with the culture.

This program isn't an introduction to strategy; it's an executive program designed to turn you into a "T"-shaped professional: someone who has a deep understanding of their specialty, but is also fluent in other areas such as strategy, creativity, culture, marketing, sustainability, business, data, and technology.

Who is it aimed at?

Designed for experienced professionals who want to expand their strategic knowledge in a global world from a 360° perspective.

Advertising professionals: creatives, accounts, planners, brand managers, communications directors who want to enter and understand the global strategy ecosystem.
Marketing professionals from different sectors and industries looking to take their strategic skills to the next level and apply them in their roles.

Date

April 7 to June 18

Duration

12 weeks

Schedule

Modality

100% Online. All in English.

Price

€3000 + €300 tuition / Subsidized by the Tripartita Foundation (Spain)

Should I take the Global Brand Strategy bootcamp?

What does Global Brand Strategy mean?

It is the strategic planning that defines how a brand communicates and grows coherently in different international markets.

What is the difference between branding and brand strategy?

Branding focuses on a brand's visual and verbal identity, while brand strategy defines its purpose, positioning, and long-term narrative.

Why is brand strategy important in a global environment?

Because it ensures coherence in communication and allows the message to be adapted to different cultures and markets without losing the brand's essence.

What skills does a brand strategy bootcamp develop?

Audience analysis, brand purpose building, strategic positioning, storytelling, and global brand management.

What is the difference between a general online course and a brand strategy bootcamp?

The bootcamp is intensive, practical, and focused on real-world projects from international brands, with support from industry professionals.

What career opportunities does global brand strategy offer?

Brand strategist, branding consultant, strategic planner, communications manager, or international marketing specialist.

How does a global brand adapt to different markets?

Through glocalization: maintaining a common purpose but adapting messages, channels, and experiences to each local culture.

Is previous experience required to study brand strategy?

It is not essential, although an interest in communication, marketing, advertising, or brand management is recommended.

What is the difference between brand strategy and digital marketing?

Brand strategy defines the long-term vision and purpose; digital marketing is one of the tactical tools for executing it.

Why take an online bootcamp instead of an in-person one?

Because it allows you to learn from anywhere, combine it with work, and access a global network of professionals and brands.

Why study the Global Brands Strategy Bootcamp at Miami Ad School?

Developed by successful professionals

You'll have the best instructors you can imagine: a true dream team of experts from different markets and backgrounds who will guide you through the daily challenges of global strategy from different perspectives.

Actual client brief

We believe the only way to learn is by doing. For three months, you'll work on a global project with a real client, addressing their business challenges from different strategic angles, applying what you've learned, and guided by your instructors every step of the way.

Global networking in the final pitch

International professionals from across the industry will attend the final online presentation. They'll provide real-time feedback on your proposal, and you'll be able to expand your global network.

Boost your career

This course is designed for experienced professionals who want to transform into hybrid profiles, add more value to their work, and successfully face the challenge of global brands.

Our client this year is:

The best networking within the industry

Your week-by-week global strategy bootcamp

Learn the skills needed to work with global brands from diverse perspectives and alongside international professionals. An intensive and transformative 12-week program to understand the ecosystem from a strategic, creative, business, and cultural perspective.

Every week, top international professionals will be your teachers.
They'll guide you through two-day-a-week sessions (two hours each) to understand different aspects of global brand marketing and advertising, drawing on real-life experience, beyond any textbook theory.

The Global Brands Strategy Bootcamp culminates in a real-life global project.
Because we believe the only way to learn is by doing: you'll receive the brief at the start of the program, receive feedback reviews throughout the process, and, at the end, present your project to the client and various industry professionals in the final pitch.

Study blocks

Week 1: Introduction to Global Brands and Strategy

Understand the fundamentals of global branding and strategic thinking. Discover what differentiates global brands from local ones, the challenges they face, and the opportunities they create. Explore the key principles of branding, positioning, and strategic frameworks that drive international success.

Week 2: Boldness: The Key Ingredient for Building Global Brands

Delve into essential research techniques for understanding global markets. Learn to analyze consumer behavior, cultural differences, and market trends through qualitative and quantitative research. Develop skills to extract insights that inspire strategic and creative decisions in international campaigns.

Week 3: Research Methodologies / The Power of Insight

Explore proven strategic models used by leading global brands to innovate and differentiate themselves. Understand the importance of consumer insights, brand positioning, and competitive advantage. Learn how to build a solid strategic foundation that ensures brand relevance and long-term growth.

Week 4: Data Science and Future Forecasting

Unleash creativity on a global scale by understanding how culture, technology, and consumer trends shape creative storytelling. Learn techniques to develop groundbreaking campaigns, adapt concepts to different markets, and balance global consistency with local relevance.

Week 5: Planners and Creatives: A Love Story

Culture plays a crucial role in brand perception. Discover how to integrate cultural insights into strategies to create meaningful connections with global audiences. Analyze real-life examples of brands that have successfully navigated cultural differences and sensitivities.

Week 6: How to put culture at the heart of your strategy

Learn to build strategic presentations that effectively communicate your vision. Discover how to structure a strategy deck, highlight key insights, and deliver persuasive storytelling to convince clients and stakeholders. Develop the confidence to present complex ideas with clarity and impact.

Week 7: How to present a strategy in ten slides + frameworks

Turn strategic plans into real executions. Learn the step-by-step process for bringing a strategy to life: from briefing creative teams to collaborating with media planners and production teams. Understand the challenges of executing global campaigns and how to adapt strategies to different markets.

Week 8: How to Ignite Global Creativity

Great strategies must deliver measurable results. Explore different ways to evaluate campaign success through KPIs, analytics, and case studies. Learn how to optimize campaigns in real time, make data-driven decisions, and demonstrate the impact of your strategy on brand growth.

Week 9: The Power of Effectiveness

Discover the essential components for building and maintaining a strong global brand. Learn about brand architecture, cross-market consistency, and how to develop a brand's tone of voice, identity, and messaging. Explore the challenges of expanding a brand internationally without losing authenticity.

Week 10: New Business Strategy

Technology is transforming marketing and branding. Discover how artificial intelligence and data science are being used to analyze consumer behavior, personalize brand experiences, and automate decisions. Explore how brands are leveraging AI for content creation, media planning, and trend prediction.

Week 11: Sustainability and Inclusion

Modern brands must embrace sustainability and inclusion to stay relevant. Understand how brands integrate ethical business practices, diversity, and environmental responsibility into their strategies. Learn from global examples of companies that balance profit with purpose.

Week 12: Brand and Business Growth

Global brands must constantly evolve to stay competitive. Discover strategies for scaling brands, expanding into new markets, and sustaining long-term business growth. Analyze case studies of leading brands that have innovated, adapted, and prepared for the future.

Who is the Global Brand Strategy Bootcamp for and what professional skills does it offer?

This Bootcamp is designed for experienced professionals who want to enhance their strategic vision in a global context. It is ideal for:

Creatives, planners, accounts or brand managers who seek to understand the strategy ecosystem at an international level.
Marketing professionals in different industries who want to strengthen their strategic skillset and apply it to their current roles.
People who want to take a professional leap and connect with global leaders in marketing and advertising.

Upon completion of this program, you will be able to:

Develop global strategies with a cultural, creative and business focus.
Present effective strategies in 10 slides, using professional frameworks.
Integrate creativity, sustainability, AI, technology and effectiveness in your proposals.
Working with real briefs of global brands and present a pitch to industry professionals.