The best course in Artificial Intelligence applied to Marketing and Advertising online and live

In this inaugural session of the Master's Degree in Generative Artificial Intelligence, we delve into the fascinating world of the "Visualverse," exploring how AI becomes an innovative paintbrush for creating digital art.

We will discover the fundamental tools and techniques that allow machines to interpret and generate visual works, opening a dialogue between technology and creativity. This class sets the stage for a journey where imagination meets artificial intelligence, redefining the boundaries of art.

In this class, we will unravel the art of designing and applying sophisticated tactics in the field of artificial intelligence to solve complex problems and foster innovation.

This class immerses students in the study of strategic frameworks and decision models that leverage AI, equipping them with the knowledge to lead cutting-edge AI projects.

We will explore real-world use cases where AI strategies have transformed industries, highlighting their impact and the ethical considerations involved.

This is a class that immerses students in the inner workings of language models like CHAT GPT (among others), revealing how they can go beyond simple interactions to become creative and generative tools.

Through practical exercises and case studies, participants will learn how to customize and apply CHAT GPT in a variety of contexts, from creative writing to developing innovative AI solutions.

This session illuminates the potential of CHAT GPT as a catalyst for creativity and technological innovation.

Programs: Copilot Pro and ChatGPT Plus.

We will learn about all the possibilities offered by ChatGPT and the integration of Copilot with other tools.

We will briefly explain the possibilities of adapting these tools or simply using local models that allow, for example, creating without censorship.

This class immerses students in the exciting field of artificial intelligence applied to art and visual design, exploring how generative technologies can create stunning images and visual landscapes.

This class combines theory and practice to teach students how to use AI tools to transform abstract ideas into concrete visual art, challenging the boundaries between technology and artistic expression.

Experimentation and innovation are encouraged, encouraging students to develop their own unique style through the use of AI. —Z

Programs: Midjourney, Adobe firefly, Leonardo/PlaygroundAI, Krea

This class explores the revolutionary impact of artificial intelligence on sound creation and manipulation, opening new frontiers for artists, musicians and sound designers.

This class offers a deep dive into AI techniques that enable complex soundscapes, innovate musical composition, and transform audio in previously unimaginable ways.

Students will embark on an auditory journey, learning to orchestrate technology to bring their most avant-garde sonic visions to life.

Programs: Elevenlabs, Fadr, Adobe Podcast, Audiocraft Suite

This class delves into the transformative use of artificial intelligence in film and video production, offering new tools and techniques for visual storytelling.

Students will discover how AI can automate editing, enhance visual effects, and create interactive and personalized content, redefining the rules of filmmaking.

This class not only teaches technical skills, but also encourages reflection on the ethical and creative impact of AI on the future of visual storytelling.

Programs: Runway, Pika, Topaz Labs, Kaiber, demos of other AI tools and models

This is a masterclass taught by Fernando Barbella, renowned international publicist, that delves into how Generative Artificial Intelligence is redefining creativity in the advertising field.

Through her vast experience and unique perspective, Barbella explores the potential of GenAI to push the boundaries of imagination, foster innovation, and create advertising campaigns that connect with audiences in unprecedented ways.

Students will gain valuable insights into integrating advanced technologies into creative strategies, preparing them to lead in the digital age of advertising.

This is a class designed to uncover how artificial intelligence is transforming business operations, making processes more efficient and less prone to errors.

Students will learn strategies for implementing AI solutions in a variety of business contexts, from streamlining administrative tasks to optimizing supply chains.

This class emphasizes the balance between technological innovation and organizational change management, preparing future leaders to navigate and capitalize on the era of automation.

This class, taught by Raúl Amigo, author of “Love By Design” and an expert in experience design, promises an immersion in how artificial intelligence can transform storytelling in advertising.

Raúl, known for his disruptive approach to customer experience design and for being a benchmark in experience design in Latin America, will share his unique perspective on how AI can be used to create stories that resonate deeply with audiences.

This class will be an opportunity to explore the intersection between advanced technology and creative storytelling, equipping students with the skills to innovate in the field of advertising and beyond.

MrBoofy, an innovative animator at the forefront of technology, shares his unique experience in creating the first anime film produced with artificial intelligence, in collaboration with leading production companies in Los Angeles and Japan.

This masterclass immerses participants in the revolutionary process of integrating AI into animation, from conceptualization to production, highlighting both the technical challenges and creative opportunities.

MrBoofy will reveal how AI is redefining the narrative and visual boundaries of anime, ushering in a new era in animated cinema.

Fernando Barbella and Laia Grassi transform the closing of the master's degree into a real challenge, presenting students with the unique opportunity to apply their knowledge in a final project with a real client.

This class is not only the culmination of your learning, but also a platform to demonstrate your ability to innovate and solve complex problems in the field of generative AI.

Barbella and Grassi will guide students through this challenge, emphasizing the importance of creativity, strategy and the practical application of their skills in a real-world professional context.