Dirt of the Champions (2024)

OMO – D&AD, Clio Sports

Students

  • Emilia Briones
  • Larisa Cardenas
  • Rosa Maria Perez

Tutor

  • Pranay Suri

Awards

  • D&AD Yellow pencil
  • Silver Clio
  • Bronze Clio

About this project

In football, between the fans and the team anthems, there is one constant: stains. These marks symbolise the victories on the white shirt of the most successful team in Europe: Real Madrid. OMO, the detergent brand, now aims not to wash these stains, but to celebrate them. To do so, we have meticulously examined each mark of victory since the creation of the club, transforming them into our new uniform for the classic, the most important match in European football.

 

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