Should I take the Strategic Creativity course?
What does a planner do in an advertising agency?
Analyze consumer, cultural, and market trends to transform that information into insights that inspire campaigns.
What is the difference between a planner and a creative?
The planner provides the strategy and analysis, while the creative transforms those insights into visual or textual ideas.
Why is strategic planning important in advertising?
Because it ensures that campaigns are relevant, connect with the audience, and are aligned with brand objectives.
What skills does a strategic planner develop?
What is the difference between strategic planning and traditional marketing?
Marketing focuses on selling, while strategic planning seeks to understand the consumer and generate ideas that connect emotionally.
What career opportunities does strategic planning offer?
Creative agency planner, brand strategist, innovation consultant, researcher, or consumer insights specialist.
Why do a bootcamp instead of a longer master's degree?
The bootcamp is intensive, practical, and focused on acquiring key tools in a short amount of time, ideal for those already working or seeking rapid specialization.
What methodologies are used in strategic planning?
Design thinking, consumer journey mapping, trend analysis, cultural insights, and digital research tools.
What is the difference between studying planning at a creative school and at a university?
At a school like Miami Ad School, you learn through real-life briefs, contact with professionals, and projects for current brands.