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Creativity is not innate: it is cultivated
Great ideas don't appear out of thin air. They emerge when teams have an environment that fosters curiosity, learning, and collaboration. That's where in-company training becomes a key lever: creative training designed to activate team creativity and align it with business objectives.
That's why more and more companies are opting for in-company training: a personalized form of learning that takes place within the organization and adapts to its real challenges.
More than just training, it's a transformative experience, a true factory of Transformation Makers.
A way to awaken collective talent and transform daily work into a space of inspiration, innovation, and creative culture.
What is in-company training?
In-company training is customized learning, designed specifically for the objectives, values, and needs of each company. It is a business innovation tool that connects strategy, people, and creativity.
The teams don't attend a generic course; instead, they learn through real-world projects, guided by experts who inspire new ways of thinking and creating. In this way, creative training is integrated into daily practice and fosters creativity within multidisciplinary teams.
This type of training may include workshops on:
- Design Thinking and applied creativity
- Innovation and leadership
- Corporate storytelling or brand communication
- Creative Strategy
- Transformative Creativity
In short, programs where knowledge becomes action, ideas are transformed into results, and a true creative culture is reinforced within the organization.
Creativity as a driver of change
In-company training has an impact that extends far beyond the classroom. It fosters more connected, curious, and courageous teams, capable of finding original solutions to everyday challenges. It's a direct investment in business innovation and in developing team creativity.
Key benefits
- It fosters collaboration between different areas and profiles.
- Activate curiosity and an experimental mindset.
- Create a culture of constant innovation and an authentic shared creative culture.
When people learn together, creativity ceases to be a goal… and becomes a way of working.
The vision of Miami Ad School Madrid
At Miami Ad School Madrid we understand that creativity is not taught: it is awakened.
That's why we design in-company programs that combine the best of the creative world and strategic thinking. Our approach to creative training is designed to enhance creativity within teams and transform it into a real competitive advantage.
Each training is led by industry professionals — creative directors, planners, designers and storytellers — who guide the teams through an immersive and practical learning experience.
Each session is an invitation to look at challenges from a different angle, to explore new ideas, and to rediscover the passion for creating. In this way, in-company training becomes a natural ally of business innovation.
Training, innovation and purpose
In a changing environment, companies that invest in in-company training not only develop skills: they build more humane, creative and innovative cultures.
A creative culture becomes the foundation upon which projects, processes, and experiences are designed. Creative training helps innovation move beyond isolated moments and become part of the organization's DNA.
Creativity is no longer a luxury; it's the competitive advantage that makes all the difference. And it starts in the most important place: within your team.
Creativity is learned from within
Every company has creative potential waiting to be unleashed. In-company training is the bridge that connects strategy, talent, and passion.
When learning becomes part of the culture, ideas flow, innovation grows, and the team is transformed. This is how team creativity is consolidated and a genuine creative culture is strengthened, serving business innovation.
Do you want to transform your team's creativity?
Discover our in-company training programs and takes innovation to another level with Miami Ad School Madrid
