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Miami Ad School Madrid

Copywriting

Master of Advertising Writing and Copywriting in Madrid

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Why Miami Ad School?
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You'll receive practical training that will open the doors to the most renowned advertising agencies. You'll also be able to do internships in Spain or abroad to enrich your experience.

Start

We have two program starts per year: October and January.

Duration

It's a flexible and modular program: you can study for one year in Madrid or extend it to two years with the international option.

Modality

The course is taught mainly in person, although in certain cases the school may offer some online classes due to subject matter or availability.

Schedule

5 classes per week on average.

Price

From €866/month, with interest-free monthly payments. Contact us for available discounts.

Should I do a master's degree in copywriting?

She is responsible for creating persuasive copy for advertisements, campaigns, social media, and all types of brand communications.

Copywriting seeks to persuade and sell, while content writing is usually more informative and SEO-oriented or value-added.

Creativity, language skills, curiosity, consumer empathy, and the ability to summarize ideas in a few words.

From word processors and project managers to digital marketing tools, SEO, and increasingly, artificial intelligence applied to writing.

No, the important thing is to be creative, have a good command of written communication, and a desire to learn how to connect with audiences.

A copywriter specializes in words and concepts, while a creative can cover both copy and art direction, depending on the duo.

Work in advertising, digital marketing, social media, e-commerce, or branding agencies, or as a freelancer for international brands.

Yes, Madrid is a very active market with high demand for freelance copywriters for startups, agencies, and global companies.

You typically work in tandem with an art director, in addition to collaborating with planners, accounts, community managers, and clients.

If you enjoy playing with words, are interested in advertising, and are passionate about creativity applied to language, this is an ideal profession.

Why choose the Copywriting Master in
Miami ad School Madrid?

International prestige

Since 1993, Miami Ad School has been recognized as the best global creative network. It has been named School of the Year at Cannes Lions seven times, and its Madrid location is the most awarded in the history of D&AD. Our alumni foster talent at major agencies and receive direct offers from our job board.

Learning by doing

This master's degree is entirely focused on practical work in advertising and creativity. Without theory or exams, you'll work with real briefs, master Adobe tools, brainstorm in pairs, and present your ideas to creative directors just like in an agency.

International internships

The program offers up to six months of internships in Spain. In the second year and through the NoMad program, you'll be eligible for experience at agencies in cities such as New York, Berlin, São Paulo, Buenos Aires, Amsterdam, or Dubai, and at leading networks such as Ogilvy, McCann, LolaMullenLowe, and DDB.

Renowned professors

You'll learn from practicing creatives from leading advertising and design agencies. Their work has received awards at festivals such as Cannes Lions, Clio, and One Show. Several are alumni who are currently setting trends in the industry.

International awards

A portfolio is your entry into the industry, and winning awards accelerates your career. Our students receive recognition at D&AD, Young Ones, Clio, New York Festivals, El Sol, CdeC, ADC, and Future Lions. That's why Miami Ad School is the most awarded school in Spain and its students are the most sought-after by creative agencies and companies.

Networking and job placement

During the master's degree, you'll make key contacts, and at the end, you'll participate in the Portfolio Review (link to video), an event where national and international agencies interview our students in a "speed date" format. The 99% lands their first job opportunity.

What are you going to learn?

Discover the key subjects that you will take each year to become a outstanding industry creative and start your career anywhere in the world:

ideas first

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You must present a contract, a copy of your ID, academic transcript, a creative proof, and bank receipt of payment.

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Who is the Copywriting Master's program for and what career opportunities does it offer?

The Master's in Copywriting from Miami Ad School Madrid is designed to:

  • People who like to write, tell stories and move with words, whether in advertisements, scripts, headlines or creative ideas.
  • Students or recent graduates in areas such as communication, journalism, marketing, literature, humanities, or film who want to specialize in creative writing for brands.
  • Professionals Marketing professionals, journalists, screenwriters, community managers, or content creators looking to professionalize their advertising writing and work in creative agencies, production companies, or content departments.

When you finish, you can become:

  • Creative Copywriter in advertising agencies.
  • Editor for social media, branded content or branding.
  • Storyteller for brands.
  • Content creator.
  • Or even set up your own content agency or consultancy.

But beyond the headlines, you'll be a person capable of coming up with good ideas, understanding how brands think, finding the best insights, and writing messages that connect with people from the first paragraph.

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Teachers of the Copywriting Master's Degree

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Copywriting courses for ads

Creative copywriting is a profession and a whole program that, in short, consists of writing texts that connect with the audience in an original and effective way. This profession goes beyond simply selling a product; it's about creating an experience, telling a story that captures attention and resonates with the audience's values. Furthermore, copywriters work very closely with art directors to develop powerful and coherent concepts that unify the visual and verbal aspects, which is essential in today's advertising world, where standing out is increasingly difficult.

The best copywriting courses

Miami Ad School Madrid is the best option for training as a creative copywriter. With an internationally recognized track record, the school not only offers practical training from industry professionals but also allows you to immerse yourself in the advertising world from day one. Access to a network of contacts and the opportunity to work on real-life projects put you a step ahead in the world of copywriting. Here, you'll not only learn techniques but also experience the day-to-day work of advertising creativity.

Free copywriting courses

It's true that there are free copywriting courses, but we don't recommend them if you're looking for serious, professional training. These courses typically give you a brief introduction to the world of copywriting, but they quickly lead you into a sales funnel to offer paid training. While you may learn some basic formulas or concepts, they don't offer the learning environment or connections needed to grow in the industry. In the advertising world, it's not just important to learn techniques, but also networking and real-world experience. Being surrounded by other creatives, sharing ideas, and receiving feedback from professionals is something you can only get at an institution like Miami Ad School. Here, you not only gain knowledge but also become part of a community. And in this sector, connections and a creative environment are everything.

Online Copywriting Courses

At Miami Ad School Madrid, we encourage in-person classes because we believe they provide a more complete learning experience. In-person interaction with professors and peers, as well as access to creative infrastructure, are key factors for your professional development. However, we understand that not everyone can attend in person. Some of our schools within the Miami Ad School network offer online copywriting courses. This allows you the flexibility to learn from anywhere, without losing the quality and prestige that characterizes us. If you are interested in this option, we invite you to contact us so we can provide you with more details and help you find the option that best suits your needs.

A creative copywriter can work in a variety of industries and environments where persuasive and creative communication is required to promote products, services or ideas. Some of the possible job options for a creative copywriter include:

  1. Advertising agencies: Advertising agencies are one of the largest employers of creative copywriters. Here, they can work in creative teams to develop concepts and advertising messages for diverse clients.

  2. Digital marketing agencies: In the realm of digital marketing, creative copywriters can write content for websites, blogs, social media, emails, and other online channels.

  3. Company marketing departments: Many companies have their own in-house marketing departments, where creative copywriters can create promotional materials, marketing campaigns, and brand content.

  4. Editorials and media: Copywriters can work for magazines, newspapers and other media outlets, creating headlines and persuasive content for advertisements and campaigns.

  5. Public relations agencies: Creative copywriters can collaborate with public relations teams to write press releases, promotional materials, and social media content.

  6. Technology companies and startups: Technology companies often need creative copywriters to develop messages and communications for their products and services.

  7. entertainment industry: In this industry, creative copywriters can work on writing movie trailers, advertisements for shows, and promotions for events.

  8. Freelance: Some creative copywriters choose to work independently, offering their services to different clients and projects.

Generally, the job of a creative copywriter involves combining persuasive and creative writing skills with a deep understanding of the target audience and marketing objectives. They must also be up to date with the latest trends in advertising and communication to create effective messages that resonate with the audience.

In Miami Ad School's copywriting course, students can expect to learn a wide variety of skills and techniques that will allow them to become highly skilled and successful creative copywriters. Some of the skills that can be developed in this course include:

  1. Persuasive writing: You will learn to write convincing and persuasive messages that motivate the audience to take action.

  2. Creativity and originality: Creativity and the ability to generate innovative and original ideas for advertising campaigns and communication strategies will be encouraged.

  3. Understanding the target audience: You will learn to identify and understand the strategic audience to adapt the message effectively.

  4. Concept development: You will learn to create solid advertising concepts that convey the essence of a brand or product in an impactful way.

  5. Writing for different media: You will be taught how to adapt your writing style for different platforms, such as print ads, television commercials, digital content and more.

  6. Collaboration in creative teams: You will learn to work in creative teams and collaborate with designers, art directors and other professionals to bring your creative ideas to life.

  7. Constructive criticism: You will receive constructive criticism to continually improve your work and writing skills.

  8. Use of tools and technologies: You will be able to use relevant tools and technologies in the field of Copywriting and advertising.

  9. Presentation of ideas: You will learn to present your ideas effectively to clients and work teams.

  10. Adaptability and problem solving: You will acquire skills to face creative challenges and find innovative solutions.

The Miami Ad School Copywriting course offers complete and practical training that prepares students to excel in the world of advertising and creative communication. 

Studying copywriting can be an excellent idea due to its high demand in the advertising, marketing and communication industry. This skill is versatile and applicable in various industries, offering job opportunities in advertising agencies, digital marketing, media and more.

Copywriting allows you to express creativity through persuasive writing and the generation of innovative ideas to promote products and services. Copywriters have a significant impact on the perception of brands and the construction of their identity in the market.

The constant intellectual challenge of adapting style and tone depending on the target audience and campaign objectives makes for a rewarding career. Additionally, the growth of digital marketing has increased the demand for copywriters to create online content.

Studying copywriting also improves communication, writing and persuasion skills, which benefits both professionally and personally. Work flexibility provides the option of freelancing or full-time employment, offering diverse and exciting career options.

At Miami Ad School, we provide you with an exceptional education that will help you enhance your skills and become an outstanding professional! Our teachers are fully committed to preparing you for the real world and helping you thrive in the creative industry. The best thing is that our educational approach is unique, as it combines solid training with practical experiences in the professional field.

We want you to have all the necessary tools to excel in your career and achieve success in the world of work. Do not hesitate to choose Miami Ad School, because here you will receive a top-level education that will bring you closer to your professional goals. Come and discover the excitement of learning and growing in an inspiring environment full of opportunities! We are waiting for you with open arms to be part of this incredible educational experience!

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🧠Think about it: Nike, Google, Instagram, CocaCola... Brands speak to us every day from all possible platforms. What if, in addition to selling us products or services, they were able to make our lives easier in some way? What if brands could be allies of our life, of our problem, of…. (Whatever!)?

Think of a brand that can solve a problem around you and how it would do it. Through a new product? Through an APP, a service, an advertising campaign? In some other way?

«How could __________ (the chosen brand) solve a problem of ___________ (chosen problem)?»

1. Define the problem.

2. Think about a brand.

3. Come up with all the possible solutions you can think of, name them and tell us about each one in one or two paragraphs.

Send it to us in the format you prefer (PDF document, video, image, presentation...)

BANK DATA / BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 - 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610

*You can also send us your application by e-mail to paula@miamiadschool.es attaching the following documents:

BANK DATA /
BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 – 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610