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Miami Ad School Madrid

Brand Experience

Master in Brand Experience & Creative Events in Madrid

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Why Miami Ad School?
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The Master's in Strategy is a program designed to provide six-month training for those who wish to begin their career in the field of strategy in all its aspects, through up-to-date training in the latest industry trends and tools.

Start

September 2026. Annual Edition.

Duration

9–10 months (hybrid program).

Modality

Hybrid: online classes + face-to-face sessions in Madrid.

Schedule

Monday to Thursday from 7 p.m. to 9 p.m.

job placement

Monday to Thursday from 7 p.m. to 9 p.m.

Job placement

Complete professional portfolio upon completion + access to a network of partner brands.

Official

University-issued degree endorsed by

Real brands

Students work on briefs from real brands from the first month.

Price

€8,500 (interest-free monthly payments available). Check scholarships and grants.

Should I do a Master in Brand Experience & Creative Events?

She designs, conceptualizes, and produces brand experiences that connect emotionally with audiences. From festival activations to experiential product launches, her work transforms brand strategy into memorable and shareable moments.

Organizing an event is about managing logistics: dates, venues, catering. Designing a brand experience is much more strategic and creative: defining the story the brand wants to tell, how it wants attendees to feel, and what impact it aims to create. That's what you'll learn here.

Madrid is home to some of Europe's leading creative and event agencies, global brands with local branches, and a vibrant ecosystem of festivals, launches, and activations. It's the ideal place to gain real-world experience and build your professional network.

Creative individuals eager to work at the intersection of brand, communication, and experience. Backgrounds in Advertising, Design, Communication, Marketing, Fine Arts, or even events without formal creative training are welcome. What matters most is curiosity and a desire to create.

It's not necessary. The program is designed for both recent graduates and professionals who want to take a creative leap. What you do need is motivation, curiosity, and a willingness to learn by doing.

Traditional event management master's programs focus on logistics, protocol, and production. This program puts creativity and brand strategy at the heart of the experience: you'll learn to conceptualize experiences from an idea, not just execute them. Plus, you'll build a real portfolio, something no other event management program offers.

Brand Experience Manager, Event Creative Director, Activation Producer, Creative Strategist in event agencies, Brand Designer of experiences, Creative Director in production companies, responsible for experience in brand marketing departments.

Yes. The program is backed by a Spanish university, so you will obtain a university degree recognized in Spain. 

The theoretical classes and some workshops are held live online. The more practical sessions, creative workshops, and the final project take place in person in Madrid. The schedule is designed so you can follow the program while continuing to work.

Yes, the hybrid format is designed for that. In-person sessions are concentrated on weekends or intensive days, and online classes are in the late afternoon and evening.

Why choose Miami ad School Madrid?

Real portfolio from day one

You won't take exams here. You'll work on projects. Each module of the program will generate a piece for your portfolio. By the end, you'll have 5-6 real projects presented to brands, which you can use as a calling card to any agency or company.

Real Brand Briefs

The program's partner brands bring real-world challenges into the classroom. You'll work on them exactly as you would in an agency: with briefing, research, conceptualization, production, and presentation to the client.

Unique creative DNA in Spain

Miami Ad School has been recognized seven times as School of the Year at Cannes Lions. No other event school in Spain has this level of creative expertise. Here you'll learn to think like an advertising creative and execute like an experience professional.

Active teachers in the industry

All the instructors currently work in agencies, production companies, or brand marketing departments. There's no theory without practice. Every class is a window into the real world and an opportunity to network.

Network of partner brands

The program boasts an ecosystem of partner brands and agencies that participate in the final jury, offer internships, and have preferential access to student portfolios. Your network starts from day one.

University degree + international brand

You will earn a university-issued degree recognized in Spain, backed by the global prestige of Miami Ad School. This is a combination that very few schools worldwide can offer in the brand experience sector.

What are you going to learn?

We tell you the main subjects that you will take throughout the master's program to become a professional in brand experience and start your career in the creative industry

ideas first

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Our advisors will guide you through the program that best suits your needs and will be available to answer any questions you may have.

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You must present the contract, a copy of your ID, your academic record, a creative exercise, and proof of bank payment.

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Who is the Master in Brand Experience & Creative Events aimed at and what career opportunities does it offer?

The Master in Brand Experience & Creative Events is designed for:
  • Students and recent graduates in AdvertisingCommunication, Design, Marketing, Fine Arts or creative disciplines that want to specialize in the creation of brand experiences.
  • Event industry professionals (coordinators, production, logistics) who seek to add creativity and brand strategy to their profile to access more senior positions.
  • People with an agency profile (account, traffic, junior planners) who want to pivot towards the world of experiences and brand activation.
  • International Profiles attracted by the prestige of Miami Ad School and who want to train in Spain with a global projection.
When you finish, you can become:
  • Brand Experience Manager in marketing agencies or departments.
  • Creative Event Director in production companies and event agencies.
  • Activation Producer for consumer brands, fashion, technology or culture.
  • Creative Strategist specialized in experiences and activations.
  • Event Art Director responsible for visual direction and set design.
  • Brand Designer of experiences, visual and sensory universe of a brand.
  • Experience Manager in major brands (in-house).
  • Creative freelancer specialized in brand activations and pop-ups.

But beyond the titles, you will be a professional capable of transforming a brand strategy into an experience that people want to live, remember, and share.

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Professors of the Master in Brand Experience & Creative Events

More information

When it comes to choosing training in brand experience and creative events, there's no better option than the Master in Brand Experience & Creative Events at Miami Ad School Madrid. With an undisputed global reputation and a radically practical approach, we distinguish ourselves by training professionals capable of transforming a brand strategy into an experience that the public wants to live, remember, and share.

Our master's program offers comprehensive training in creativity, brand strategy, and experience production. Working alongside active professionals and with real brand briefs, you'll have the opportunity to build a complete professional portfolio and give a decisive boost to your career in the creative and experiential industries.

Pursuing this master's degree is a decision that can make a significant difference in your career. The market increasingly demands professionals capable of strategic thinking and creative execution. Here, you will learn to conceptualize, produce, and present brand experiences from start to finish, supported by Miami Ad School's international network.

The program lasts 9-10 months and is offered in a hybrid format: live online classes during the week and in-person sessions in Madrid. The price is €8,500, with the option of interest-free monthly payments. See available scholarships and grants.

At Miami Ad School, you'll find an exceptional education backed by decades of international recognition. Our approach combines advertising creativity, brand strategy, and real-world execution. We don't produce theorists; we prepare professionals with portfolios, sound judgment, and networks ready for their first day on the job.

The program is offered annually, starting in September 2026. Registration is now open. Contact our advisors to reserve your spot.

Yes. The hybrid format is designed to allow students to combine the program with a professional activity. Online classes are held in the late afternoon and evening, and in-person sessions are concentrated on specific days.

You will need: a university degree or equivalent, a cover letter, an updated CV, and a short creative sample that we will send you after you apply. The admissions process is personalized.

Yes. We have a financial aid program for highly motivated individuals. Contact us directly to learn about the requirements for the course you wish to enroll in.

It is a university-issued degree endorsed by our collaborating university and recognized in Spain. 

Yes. We offer interest-free monthly payments for the duration of the program. Contact us to see the options available based on your situation.

The program is primarily in Spanish, with some modules and materials in English, especially those related to international brands and trends.

The program's partner brands present a real-world brief at the beginning of Block 6. Students work in teams to develop the concept, production, and presentation of the proposed event or experience. Finally, they present to a jury that includes representatives from the brand itself.

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🧠Think about it: Nike, Google, Instagram, CocaCola... Brands speak to us every day from all possible platforms. What if, in addition to selling us products or services, they were able to make our lives easier in some way? What if brands could be allies of our life, of our problem, of…. (Whatever!)?

Think of a brand that can solve a problem around you and how it would do it. Through a new product? Through an APP, a service, an advertising campaign? In some other way?

«How could __________ (the chosen brand) solve a problem of ___________ (chosen problem)?»

1. Define the problem.

2. Think about a brand.

3. Come up with all the possible solutions you can think of, name them and tell us about each one in one or two paragraphs.

Send it to us in the format you prefer (PDF document, video, image, presentation...)

BANK DATA / BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 - 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610

*You can also send us your application by e-mail to paula@miamiadschool.es attaching the following documents:

BANK DATA /
BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 – 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610