Students

• Adrian Garcia (Art Director)
• Thais Nasser (Art Director)
• Che Rodríguez (Copywriter)
• Mariana Adão (Copywriter)

About this project

“The Hottest Blush” starts from a straightforward idea: Heinz’s iconic red can be makeup.

Inspired by beauty culture, the campaign launches Heinz Jalapeño as if it were a cosmetic product, with Sephora-style activations and social content.

It's not just a visual joke. It's cultural repositioning.