Students

• Victor Le Borgne (Art Director)
• Francesco Barone (Copywriter)

Tutors

• Francesc Enrich

Awards

• Finalist New York Festivals
• ADC*E Winner
• Summit Creative Awards Winner

About this project

We ignore the notifications. Until we can't anymore.

“The Illegal Reminders” starts from a clear insight: people do pay attention on illegal streaming platforms, where ads cannot be skipped.

Instead of competing in saturated channels, Duolingo inserts unavoidable messages into these spaces to motivate language learning.

A digital campaign based on real behavior.