Students

• Jorge “Fire” Nahed
• Sebastian Cadena

Tutors

• Pranay Suri

About this project

“Vice Jobs” takes a key game mechanic: side jobs. Instead of treating them as filler, it turns them into branding opportunities.

The idea connects real brands with jobs within Vice City, integrating advertising directly into the game's universe without breaking the player experience.

It's not advertising around the game. It's advertising within the game.

Project by students of Miami Ad School Madrid.