{"id":3519,"date":"2021-08-25T11:16:16","date_gmt":"2021-08-25T09:16:16","guid":{"rendered":"https:\/\/miamiadschool.es\/?p=5937"},"modified":"2024-02-01T23:36:28","modified_gmt":"2024-02-01T22:36:28","slug":"mckinsey-design-the-case-for-her-the-woman-card","status":"publish","type":"post","link":"https:\/\/miamiadschool.es\/en\/mckinsey-design-the-case-for-her-the-woman-card\/","title":{"rendered":"McKinsey Design &amp; The Case For Her \u2013 The Woman Card"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3519\" class=\"elementor elementor-3519\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a217803 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a217803\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31197d9e\" data-id=\"31197d9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5da5f5d elementor-widget elementor-widget-text-editor\" data-id=\"5da5f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>McKinsey Design &amp; The Case For Her \u2013 The Woman Card<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d12e6c elementor-widget elementor-widget-video\" data-id=\"9d12e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=_rpoC58pc6o&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea309a elementor-widget elementor-widget-text-editor\" data-id=\"3ea309a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Students<\/p><ul><li>Caro Soto<\/li><li>Barbs Tabara<\/li><\/ul><p>Awards<\/p><ul><li>D&amp;AD<\/li><\/ul><p>About this project<\/p><p>As women continue to fight for equality, some men feel challenged by them. Famous figures like Donald Trump claim their achievements are due to playing the &quot;Woman Card.&quot; We decided to turn this term into something positive for women, so we created the &quot;new&quot; Women Card.<\/p><p>In partnership with Mastercard, Case for Her will launch a new credit card that equalizes another inequality all women face: the period tax. Every time people use it to purchase period-related products, they&#039;ll earn double cashback points. It doesn&#039;t matter who uses it: men or women.<\/p><p>It&#039;s time to fight gender inequality while redefining a term that doesn&#039;t support equality.<a role=\"button\" href=\"https:\/\/miamiadschool.es\/en\/student-works\/\"><br \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>McKinsey Design &amp; The Case For Her \u2013 The Woman Card https:\/\/www.youtube.com\/watch?v=_rpoC58pc6o Students Caro Soto Barbs Tabara D&amp;AD Awards About this project As women continue to fight for equality, some men feel challenged by them. Famous figures like Donald Trump claim that their achievements are due to playing the \u00abWoman Card\u2026\u201d <a title=\"McKinsey Design &amp; The Case For Her \u2013 The Woman Card\" class=\"read-more\" href=\"https:\/\/miamiadschool.es\/en\/mckinsey-design-the-case-for-her-the-woman-card\/\" aria-label=\"Read more about McKinsey Design &amp; The Case For Her \u2013 The Woman Card\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":3520,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio-students"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McKinsey Design &amp; The Case For Her - The Woman Card<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McKinsey Design &amp; The Case For Her - The Woman Card\" \/>\n<meta property=\"og:description\" content=\"McKinsey Design &amp; The Case For Her &#8211; The Woman Card https:\/\/www.youtube.com\/watch?v=_rpoC58pc6o Estudiantes Caro Soto Barbs Tabara Premios D&amp;AD Sobre este proyecto A medida que las mujeres contin\u00faan luchando por la igualdad, algunos hombres se sienten desafiados por ellas. Caras famosas como Donald Trump afirman que sus logros se deben a que juegan la \u00abTarjeta ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/miamiadschool.es\/en\/mckinsey-design-the-case-for-her-the-woman-card\/\" \/>\n<meta property=\"og:site_name\" content=\"Madrid Ad School\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-25T09:16:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-01T22:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/miamiadschool.es\/wp-content\/uploads\/2021\/08\/woman-card.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Madrid Ad School\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madrid Ad School\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/mckinsey-design-the-case-for-her-the-woman-card\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/mckinsey-design-the-case-for-her-the-woman-card\\\/\"},\"author\":{\"name\":\"Madrid Ad School\",\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/#\\\/schema\\\/person\\\/e55f2276f1049b272f2ccd38037d7ff6\"},\"headline\":\"McKinsey Design &#038; The Case For Her &#8211; The Woman Card\",\"datePublished\":\"2021-08-25T09:16:16+00:00\",\"dateModified\":\"2024-02-01T22:36:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/mckinsey-design-the-case-for-her-the-woman-card\\\/\"},\"wordCount\":185,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/mckinsey-design-the-case-for-her-the-woman-card\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/miamiadschool.es\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/woman-card.jpg\",\"articleSection\":[\"Portfolio Students\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/miamiadschool.es\\\/mckinsey-design-the-case-for-her-the-woman-card\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/mckinsey-design-the-case-for-her-the-woman-card\\\/\",\"url\":\"https:\\\/\\\/miamiadschool.es\\\/mckinsey-design-the-case-for-her-the-woman-card\\\/\",\"name\":\"McKinsey Design & The Case For Her - The Woman Card\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/mckinsey-design-the-case-for-her-the-woman-card\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/mckinsey-design-the-case-for-her-the-woman-card\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/miamiadschool.es\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/woman-card.jpg\",\"datePublished\":\"2021-08-25T09:16:16+00:00\",\"dateModified\":\"2024-02-01T22:36:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/mckinsey-design-the-case-for-her-the-woman-card\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/miamiadschool.es\\\/mckinsey-design-the-case-for-her-the-woman-card\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/mckinsey-design-the-case-for-her-the-woman-card\\\/#primaryimage\",\"url\":\"https:\\\/\\\/miamiadschool.es\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/woman-card.jpg\",\"contentUrl\":\"https:\\\/\\\/miamiadschool.es\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/woman-card.jpg\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/mckinsey-design-the-case-for-her-the-woman-card\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/miamiadschool.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"McKinsey Design &#038; The Case For Her &#8211; The Woman Card\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/#website\",\"url\":\"https:\\\/\\\/miamiadschool.es\\\/\",\"name\":\"Miami Ad School\",\"description\":\"Escuela de creatividad y publicidad en Madrid\",\"publisher\":{\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/miamiadschool.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/#organization\",\"name\":\"Miami Ad School Madrid\",\"url\":\"https:\\\/\\\/miamiadschool.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/miamiadschool.es\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/logo-mas-in-company5.png\",\"contentUrl\":\"https:\\\/\\\/miamiadschool.es\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/logo-mas-in-company5.png\",\"width\":1000,\"height\":807,\"caption\":\"Miami Ad School Madrid\"},\"image\":{\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/miamiadschool.es\\\/#\\\/schema\\\/person\\\/e55f2276f1049b272f2ccd38037d7ff6\",\"name\":\"Madrid Ad School\",\"sameAs\":[\"https:\\\/\\\/miamiadschool.es\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"McKinsey Design &amp; The Case For Her - The Woman Card","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"McKinsey Design & The Case For Her - The Woman Card","og_description":"McKinsey Design &amp; The Case For Her &#8211; The Woman Card https:\/\/www.youtube.com\/watch?v=_rpoC58pc6o Estudiantes Caro Soto Barbs Tabara Premios D&amp;AD Sobre este proyecto A medida que las mujeres contin\u00faan luchando por la igualdad, algunos hombres se sienten desafiados por ellas. Caras famosas como Donald Trump afirman que sus logros se deben a que juegan la \u00abTarjeta ... Read more","og_url":"https:\/\/miamiadschool.es\/en\/mckinsey-design-the-case-for-her-the-woman-card\/","og_site_name":"Madrid Ad School","article_published_time":"2021-08-25T09:16:16+00:00","article_modified_time":"2024-02-01T22:36:28+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/miamiadschool.es\/wp-content\/uploads\/2021\/08\/woman-card.jpg","type":"image\/jpeg"}],"author":"Madrid Ad School","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Madrid Ad School","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/miamiadschool.es\/mckinsey-design-the-case-for-her-the-woman-card\/#article","isPartOf":{"@id":"https:\/\/miamiadschool.es\/mckinsey-design-the-case-for-her-the-woman-card\/"},"author":{"name":"Madrid Ad School","@id":"https:\/\/miamiadschool.es\/#\/schema\/person\/e55f2276f1049b272f2ccd38037d7ff6"},"headline":"McKinsey Design &#038; The Case For Her &#8211; The Woman Card","datePublished":"2021-08-25T09:16:16+00:00","dateModified":"2024-02-01T22:36:28+00:00","mainEntityOfPage":{"@id":"https:\/\/miamiadschool.es\/mckinsey-design-the-case-for-her-the-woman-card\/"},"wordCount":185,"commentCount":0,"publisher":{"@id":"https:\/\/miamiadschool.es\/#organization"},"image":{"@id":"https:\/\/miamiadschool.es\/mckinsey-design-the-case-for-her-the-woman-card\/#primaryimage"},"thumbnailUrl":"https:\/\/miamiadschool.es\/wp-content\/uploads\/2021\/08\/woman-card.jpg","articleSection":["Portfolio Students"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/miamiadschool.es\/mckinsey-design-the-case-for-her-the-woman-card\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/miamiadschool.es\/mckinsey-design-the-case-for-her-the-woman-card\/","url":"https:\/\/miamiadschool.es\/mckinsey-design-the-case-for-her-the-woman-card\/","name":"McKinsey Design &amp; The Case For Her - The Woman Card","isPartOf":{"@id":"https:\/\/miamiadschool.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/miamiadschool.es\/mckinsey-design-the-case-for-her-the-woman-card\/#primaryimage"},"image":{"@id":"https:\/\/miamiadschool.es\/mckinsey-design-the-case-for-her-the-woman-card\/#primaryimage"},"thumbnailUrl":"https:\/\/miamiadschool.es\/wp-content\/uploads\/2021\/08\/woman-card.jpg","datePublished":"2021-08-25T09:16:16+00:00","dateModified":"2024-02-01T22:36:28+00:00","breadcrumb":{"@id":"https:\/\/miamiadschool.es\/mckinsey-design-the-case-for-her-the-woman-card\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/miamiadschool.es\/mckinsey-design-the-case-for-her-the-woman-card\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/miamiadschool.es\/mckinsey-design-the-case-for-her-the-woman-card\/#primaryimage","url":"https:\/\/miamiadschool.es\/wp-content\/uploads\/2021\/08\/woman-card.jpg","contentUrl":"https:\/\/miamiadschool.es\/wp-content\/uploads\/2021\/08\/woman-card.jpg","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/miamiadschool.es\/mckinsey-design-the-case-for-her-the-woman-card\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/miamiadschool.es\/"},{"@type":"ListItem","position":2,"name":"McKinsey Design &#038; The Case For Her &#8211; The Woman Card"}]},{"@type":"WebSite","@id":"https:\/\/miamiadschool.es\/#website","url":"https:\/\/miamiadschool.es\/","name":"Miami Ad School","description":"School of creativity and advertising in Madrid","publisher":{"@id":"https:\/\/miamiadschool.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/miamiadschool.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/miamiadschool.es\/#organization","name":"Miami Ad School Madrid","url":"https:\/\/miamiadschool.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/miamiadschool.es\/#\/schema\/logo\/image\/","url":"https:\/\/miamiadschool.es\/wp-content\/uploads\/2023\/10\/logo-mas-in-company5.png","contentUrl":"https:\/\/miamiadschool.es\/wp-content\/uploads\/2023\/10\/logo-mas-in-company5.png","width":1000,"height":807,"caption":"Miami Ad School Madrid"},"image":{"@id":"https:\/\/miamiadschool.es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/miamiadschool.es\/#\/schema\/person\/e55f2276f1049b272f2ccd38037d7ff6","name":"Madrid Ad School","sameAs":["https:\/\/miamiadschool.es"]}]}},"_links":{"self":[{"href":"https:\/\/miamiadschool.es\/en\/wp-json\/wp\/v2\/posts\/3519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miamiadschool.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miamiadschool.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miamiadschool.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miamiadschool.es\/en\/wp-json\/wp\/v2\/comments?post=3519"}],"version-history":[{"count":0,"href":"https:\/\/miamiadschool.es\/en\/wp-json\/wp\/v2\/posts\/3519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miamiadschool.es\/en\/wp-json\/wp\/v2\/media\/3520"}],"wp:attachment":[{"href":"https:\/\/miamiadschool.es\/en\/wp-json\/wp\/v2\/media?parent=3519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miamiadschool.es\/en\/wp-json\/wp\/v2\/categories?post=3519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miamiadschool.es\/en\/wp-json\/wp\/v2\/tags?post=3519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}