{"id":3467,"date":"2021-02-26T13:26:50","date_gmt":"2021-02-26T12:26:50","guid":{"rendered":"https:\/\/miamiadschool.es\/?p=5052"},"modified":"2025-12-30T22:52:53","modified_gmt":"2025-12-30T21:52:53","slug":"keys-to-good-content-marketing","status":"publish","type":"post","link":"https:\/\/miamiadschool.es\/en\/keys-to-good-content-marketing\/","title":{"rendered":"Content marketing: what you shouldn't do during a crisis (and what you should do)"},"content":{"rendered":"

Understanding what not to do is often much more important than determining what you should, especially when it comes to a crisis. We have also been able to experience this firsthand during the global coronavirus pandemic.\u00a0<\/em><\/p>\n

But as the rock band Queen once said, \u201cthe show must go on.\u201d So below I'm going to describe Some ways you can use content to prevent a PR disaster and build goodwill with both current and potential customers.<\/strong>\u00a0\u202f\u00a0<\/em><\/p>\n

If you've been looking for guidance on how to navigate these murky waters using content marketing and thus avoiding common mistakes in the process, this guide is for you.\u00a0<\/em><\/p>\n

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The \u201cDon'ts\u201d of content marketing<\/span>\u00a0<\/span><\/h1>\n

Would you like to be able to approach content marketing in a crisis the right way? Then begin by applying a strategy with your content<\/strong>. The ideal is to try create 80% of educational content and 20% of promotional content.<\/strong><\/span>\u00a0\u202f\u00a0<\/strong><\/p>\n\t\t

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Thinking about starting your creative career? <\/p>\n

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Find the program that best suits your professional future: bachelor's degrees, master's degrees, and intensive courses.<\/p>\nI want to know more<\/a>\n\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n

In other words, eliminate everything that should not be done regarding the content to be shared and conclude with diligent work to continue with what you should do.<\/span>\u00a0<\/span>\u202f<\/span>\u00a0<\/span><\/p>\n

Recommendations that content marketing should avoid in a crisis<\/span><\/h3>\n

Don't show a lack of empathy<\/h4>\n

The goal of content marketing is to educate or address customers' needs and offer solutions to alleviate their problem.<\/strong>. This is how new visitors to your blog or social networks become customers and customers become raving fans.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

But, it's important to keep in mind that customers can smell a lack of empathy from a mile away. If your content doesn't demonstrate that you understand their pain points and offer tangible solutions to address them, your customers will simply tune out.<\/span>\u00a0<\/span><\/p>\n

Empathy-driven content marketing<\/strong> requires you to identify your customers (and your broader audience) and talk to them regularly about:<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n