The best creativity and innovation techniques for the business environment

Do you need inspiration for a project? In this post we give you the keys to put into practice the main creative and innovation techniques to apply them in a creative company and be able to develop new ideas and increase your creative capacity.

The importance of developing creative or innovation techniques

Generating new and differentiating ideas is essential for the professional development of an individual, but is also key for the development of a society, especially in the digital society. We should not confuse a moment of inspiration with the results of work after launching a creative process. Like many other facets of the human being, creativity is a capacity that can be trained, for which there are techniques to develop creativity and come up with ideas that we couldn't have otherwise (or would be infinitely more difficult).

If you have reached this article, you have probably heard of techniques such as Design Thinking, Brainstorming, Scamper Method... Below we explain what some of the best-known techniques in creativity companies consist of.

Design Thinking

He Design Thinking or “creative thinking” It offers us ways of working different from what we are used to, transforming the process of learning and creating solutions. Through this open work method, based on interaction and collaboration between the parties, we will be able to understand the same problem from different perspectives and, therefore, propose different innovative solutions for the same case.


Brainstorming or brainstorm It is a group technique, guided by a coordinator, designed to encourage all members of a team to be able to express their ideas freely, avoiding criticism or censorship of ideas, within a limited time, seeking the association of ideas for achieving new solutions or concepts. Through this technique we manage to increase creativity.

SCAMPER method

He SCAMPER method It is frequently used to give a twist or improve an existing idea or product. To do this, we must work around 7 concepts (which make up the acronym SCAMPER): Substitute, Combine, Adapt, Modify, Propose other uses, Eliminate and Reorder. In each of these concepts we can find different questions, the answers to which will help us continue developing the project and take it to the point we want to reach.

How to increase your innovation capacity?

The promotion of innovation is about knowing how to balance profitability, profit and ideal situations, combining utility and progress, trying to minimize risk and maximize well-being. It is evident that communication is the basis for promoting innovative ideas within the same team; However, today not all creative agencies are aware of the benefits of promoting innovation in companies.

More and more are revealed studies that support the idea that the ability to innovate It is key to the growth of companies, since the current market landscape tends towards a competitive and tremendously changing environment, which is why the ability to adapt to new circumstances is a fundamental skill in successful companies of the near future.

Creativity techniques to generate innovative ideas

To obtain valuable ideas in our company that help us face the different challenges that arise, we must work on creative skills in a structured way. Many companies stimulate the emergence of these ideas with techniques that help develop creativity. As we have commented previously, only those companies that are capable of innovating (in multiple senses) will be the ones that find success in the market that arises in the coming years.


Techniques to develop creativity in a company

If we apply creative techniques correctly, we will have a good chance of increasing productivity at work. However, there are certain aspects that we must take into account in its application. For a creative process to be successful, especially during the idea generation phase, we must take into account certain aspects that will help us not paralyze idea generation:

Divergence: The intention of many of the techniques, especially in the earliest phases, is to generate a large number of ideas that allow us to generate connections later. Therefore, in many cases it is very effective to look for a large number of ideas, instead of looking for a few quality ideas. In later phases we will take care of perfecting those ideas that do not fully fit the objective we were looking for.
Postponement of trial: To avoid putting limits on a team's creativity, we must avoid criticizing or questioning the different ideas that appear. As we just mentioned, the goal is to have different ideas that you can connect or work with later. If we limit the emergence of ideas, we will probably be able to get rid of “useless ideas” (if such ideas exist), but we will also put many limits on our ability to come up with useful ideas.

Therefore, during creation sessions we must avoid phrases that restrict the group's workflow, or our own work when we do it individually.

Techniques of an advertising creative in a company

The main problem for entrepreneurs is finding an original, attractive business idea with a real impact on the market that allows them to continue with the business plan. To do this, we should not base our ideas on our intuition, although if we manage to analyze it and give it the depth it needs to move forward, it can be an excellent starting point.

The business idea creation stage is the most complex, and it is a deterrent for many people who want to start a business. To avoid this, there are some techniques, like the ones we leave you below, that help unblock the process of creating your business and structure it correctly to increase the chances of success:

  • Choose a typical person and select a context: one of the most reliable ways to recognize business opportunities is to focus on a type of user and analyze the context that surrounds them (way of life, schedules, tastes...). For example, our target group could be senior citizens. Within that group, the context could be “taking their grandchildren to school,” “shopping online,” or “how they socialize within the segment.”
  •  Identify problems and needs: After selecting our target group, we need to identify the problems they face and establish solutions for those problems. Within this phase, there are different creative techniques to arrive at different concepts. One of them is the NO method, through which we can identify situations in which a certain process or action is not, or may not be, easy for our target audience.
  •  Generate business ideas: once the research and definition phase of our target has been resolved, we must begin to generate business ideas based on the results obtained. To do this, we can find different techniques. We have already mentioned some of them, but there are many more: the six hats technique, the Walt Disney technique, mental writing, Google Storming... we must carefully write down the ideas that arise, avoiding discarding ideas, since this will take place. in the next phase.
  •  Discard and select ideas: the ideal is to work with 2-3 final ideas when selecting what the definitive business model will be. In this phase, we must investigate again, although this time the study will be much more limited, since we have some parameters to follow for the analysis. We can focus the evaluation of our ideas from two different points of view: qualitatively and quantitatively. Here you can find different techniques that will help you better analyze your ideas.
  • Give value to your company's proposition: finally, we must find a value proposition that shapes our business model: What differentiates us from the rest? What do we have that can attract the audience? This value proposition responds to the problems and needs that we raised at the beginning of the process.



Creative techniques to generate ideas in advertising and Marketing

In addition to the techniques that we have discussed throughout the article (Brainstorming, Google Storming, six hats, SCAMPER method...), below we leave you some tips to keep your creativity active.

Examples of creativity for innovative projects

We continually interact with creative professions and organizations that are an example of success in their operation, because at some point in the development of their business (if not at the beginning) they managed to find truly innovative solutions to the problems they faced.
A great example of a successful company is IKEA, which knew how to adapt its business model to limited storage space and turned the concept of selling furniture 180 degrees. In exchange for a reduction in price, the transportation and assembly of the products was borne by the customer, and how it worked!

We can find thousands of examples of innovative and creative business models that came to meet a need and ended up generating much more fruit than initially expected: Starbucks, Inditex, Facebook...

In short, to take our creativity techniques further, we need to train it and, sometimes, only with the help of the best professionals will we be able to go as far as we want. At Miami Ad School we will always be willing to guide you and help you have the best creative ideas. If you want more information about our master in Creativity and Innovation, Portfolio Program or any of the Bachelor of Arts that we offer, do not hesitate to contact us and we will be happy to assist you.

Our Degree in Creative Business (Creative Enterprise) is another option highly demanded by our students. This master's degree is aimed at students who already know certain disciplines of creativity, and who want to work on their creative portfolio in depth. You will be able to study art direction and copywriting in the same course, aiming at the originality and effectiveness of creative works.

And now… start creating!

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