Marketing with advertising
Marketing and advertising are often combined, with professionals and creative teams that create impactful campaigns for different channels and media. This degree combines the fundamentals of marketing with specialized classes in advertising, which will give you the necessary skills for a successful career after graduation.
Once the studies are finished, you will obtain the Portfolio Program Diploma in Art Direction or Copywriting from Miami Ad School and Bachelor of Arts (Hons) in Creative Enterprise of Solent University. The program is divided into three years:
FIRST YEAR: you will learn the essential knowledge about creativity at the Miami Ad School Madrid.
SECOND YEAR: you will have the possibility to travel and continue training in any of the Miami Ad School schools or in any of the companies with which we have agreements internationally during one or two quarters.
THIRD YEAR: you will study in Southampton (UK) at Solent University, where you will complete the Creative Enterprise specialization.
Employability is integrated and present throughout the curriculum. Throughout the course, you will establish contacts with top-level professionals, which is vital to start a successful career in advertising and marketing. The team of teachers has strong links with the advertising industry, which ensures that the course is kept up to date and meets current industry requirements and will provide you with unique opportunities to interact with who your future employers will be. When you graduate you will be prepared to work in both an agency and a client and assume roles of account management, strategic planning, media planning, copywriter or art director.
In addition to controlling Adobe programs (Photoshop, Illustrator, After Effects, InDesign and Premiere), photography, video, web design, creative writing techniques and all the skills expected of a creative, whether Art Director or Copywriter, during your studies at Solent University you will have the opportunity to get additional professional qualifications. These include the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM). You will also learn to develop key skills as an individual and within a team that will allow you to adapt to the constantly moving labor market.
The course has a unique focus on the creative side of advertising, an industry that needs to move quickly to capitalize on emerging advertising channels and new technologies.
With an eminently practical methodology, it will cover areas such as marketing principles, account management, agency simulation, development of creative concepts and market research skills. These are complemented by studies in data analysis, digital marketing and media strategies. You will also explore how to obtain consumer information through market research.
The year at Solent University was a great year for me! I took advantage of it very well: I discovered that I am very interested in branding and thanks to a great teacher who inspired me a lot, I acquired a lot of knowledge in that area, so I grew my creative portfolio to focus my career on branding. I am very happy and very grateful to Miami Ad School for this opportunity! After only three years I learned more than I thought possible!
At Solent University you learn more about the academic part of advertising. I did the degree of Advertising and learned to pay more attention in the practical parts of advertising: presentations, data, things that help sell an idea to the client. After learning everything you learn at Miami Ad School, it is a great opportunity to apply what you have learned to more academic thinking. You will grow a lot with this experience, and it will be a good opportunity to challenge you.
Moving to Southampton and studying the Solent University program with Miami Ad School was not only beneficial for my academic career, but also a life-changing experience. I met many people from different cultures and countries, some of whom I know will be my friends for life. The city is rich in history and there are always things to do. If you are looking for an international experience for your studies, this is the best plan.