Marketing with advertising

Bachelor’s Degree in Marketing and Advertising

Why study Marketing with Advertising?

Marketing and advertising are often combined, with professionals and creative teams that create impactful campaigns for different channels and media. This degree combines the fundamentals of marketing with specialized classes in advertising, which will give you the necessary skills for a successful career after graduation.

What degree do I get and how long does it last?

Once the studies are finished, you will obtain the Portfolio Program Diploma in Art Direction or Copywriting from Miami Ad School and Bachelor of Arts (Hons) in Creative Enterprise of Solent University. The program is divided into three years:

FIRST YEAR: you will learn the essential knowledge about creativity at the Miami Ad School Madrid.

SECOND YEAR: you will have the possibility to travel and continue training in any of the Miami Ad School schools or in any of the companies with which we have agreements internationally during one or two quarters.

THIRD YEAR: you will study in Southampton (UK) at Solent University, where you will complete the Creative Enterprise specialization.

Start in october!

Study in the best school in the World

Where could you work?

Employability is integrated and present throughout the curriculum. Throughout the course, you will establish contacts with top-level professionals, which is vital to start a successful career in advertising and marketing. The team of teachers has strong links with the advertising industry, which ensures that the course is kept up to date and meets current industry requirements and will provide you with unique opportunities to interact with who your future employers will be. When you graduate you will be prepared to work in both an agency and a client and assume roles of account management, strategic planning, media planning, copywriter or art director.

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In addition to controlling Adobe programs (Photoshop, Illustrator, After Effects, InDesign and Premiere), photography, video, web design, creative writing techniques and all the skills expected of a creative, whether Art Director or Copywriter, during your studies at Solent University you will have the opportunity to get additional professional qualifications. These include the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM). You will also learn to develop key skills as an individual and within a team that will allow you to adapt to the constantly moving labor market.

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The course has a unique focus on the creative side of advertising, an industry that needs to move quickly to capitalize on emerging advertising channels and new technologies.

With an eminently practical methodology, it will cover areas such as marketing principles, account management, agency simulation, development of creative concepts and market research skills. These are complemented by studies in data analysis, digital marketing and media strategies. You will also explore how to obtain consumer information through market research.

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