8 tricks to create your creative portfolio

tips para conseguir trabajo en publicidad

Having good work is the most important part of a portfolio, however, knowing how to present it is almost as crucial as its quality.

Having work that is novel and creative is the most important part of your portfolio. But even the best creative work has to be told the right way if you want to captivate your audience. Here we give you a series of tips that will help you get the job of your dreams.

Nowadays, all portfolios are viewed online. When you send a link to a search, whether for a creative director or an HR recruiter, you need to impress them before they see the next in a long list of candidates.

You have to make every pixel of your portfolio count in building your personal brand.

1. Your profile photo should be distinctive and creative.

Just like the photo you would use for a dating profile, your bio photo needs to allow you to be immediately recognized by whoever sees you later in person. By this I don't mean that you use a passport photo. The best photos are those that show your creativity and personality, these will help whoever looks at your bio, whether it is the recruiter or the creative director, remember you. You need me to connect your brilliant work with your smiling face.

2. Make your bio attractive and easy to read.

Write in the first person, as if you were talking to your best friend. Make it a pleasure to read and make sure it shows your personality. Your employer will want to see how you present yourself to them to get an idea of how you will present yourself to clients. Make sure there are no spelling errors. A while ago I was in a Creative Lab with Google in New York and they gave me a insight very interesting: that the bios were written as tweets. Your entire story in 280 characters. The better the place you want to work, the greater the number of portfolios they have to see. They may have hundreds of portfolios on a waiting list, so they have little time to view them. Maybe a tweet It's too short, but try to keep it under 200 words.

3. In your work area you have to put featured images that are tempting.

make it be clickable, you have to induce whoever reads it to want to see what is behind that image. Just like a movie trailer, you want the creative director reading it to ask, “What did he do?” and say “I want to see this work.”

4. Don't waste credit space.

The creative director is in your place looking at your portfolio, so he already knows whose work it is. And since he hasn't seen your work, he still doesn't care who you did it with. Instead you can write something interesting about the work to increase their interest in seeing it. Be concise and get to the point. All you need is for it to click.

5. Avoid stereotypical student jobs

If you have a campaign for Nike, it better be awesome. Don't be predictable. Avoid typical visual solutions with a logo in the corner and do not abuse sexual humor. We will give you these tips and many more in our courses. Are you looking for a Advertising creativity school in Madrid?

6. Show that you know how to solve business problems with comprehensive campaigns.

These are the famous 360º campaigns. And you need many of them in your portfolio to show that you can integrate ideas.

7. Make each campaign page as concise as possible

This is where you must show the work with which you have won an award and credit your colleagues. Include any additional information that will give the reader a better insight of the Bell. If you have a video, make it as short as possible. It is recommended that a case last no more than 60 seconds, especially if you have not won any awards. 30 seconds is better. And even better if you can show your case without a video, just with some graphics.

8. In your personal projects, talk about who you are and what you are about.

If an agency interviews 10 people, they will probably make a first filter in which only 3 people remain. Let's say that if the quality of the work of those 3 candidates is in a tie, they will still have to decide on one. That's why you should tell them why you fit into their company, if you are an interesting person and why, and what you are like as a creative and as a person. Personal projects are a great way to show what makes you unique. You can talk about your hobbies and what you are passionate about. A personal project implies that you apply your talent to something that really interests you and that can make your portfolio stand out.

Watch the full talk:

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